Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.

Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him. 

Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.

Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.

The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.