• Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
2
ROAS

The Challenge

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

The Process

First, I analyzed and audited the campaigns that were currently running. I also evaluated the sales data in Shopify. The client hadn't done much A/B testing and had kept all aspects of the campaigns pretty static once they saw sales coming in. I noted that improvement would come from more testing and began testing several items:

  • New audiences including retargeting cart abandoners
  • New variations of ad copy based on the most successful ads
  • Creatives that tested both static images and videos

The Solution

  • Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
Skills Used

Paid Ads,Copywriting,Marketing Strategy,Branding

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.95

ROAS

4artworks

4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.


We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience. 


We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.


Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth. 

0.45

CPL

By Angels Salon

Improve the social media engagement with the Salon, generate more leads, and have a better storytelling of the feed.

Vaughtons

Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

 

In 2021 Vaughtons approach Delta with a challenge. 

 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

0.41

ROAS

kidpik

kidpik is a well established kids' clothing brand that was looking for growth across as many digital marketing channels as possible. Facebook/Instagram Ads and Google Search Ads were launched, but needed optimization and additional channels were needed to grow.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.