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The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.
First, I analyzed and audited the campaigns that were currently running. I also evaluated the sales data in Shopify. The client hadn't done much A/B testing and had kept all aspects of the campaigns pretty static once they saw sales coming in. I noted that improvement would come from more testing and began testing several items:
Paid Ads,Copywriting,Marketing Strategy,Branding
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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