We still developing the pages for the website. However, some of the pages are live for AfiCloud and the campaign is still running.
Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
We first worked to confirm the key element of each app and the benefits dairy farmers would get from using these new apps. Then we created a campaign that included a details landing page and campaign text, which was promoted to current clients and users of their products. Then for the open launch, we created detailed pages about each app and how it works with videos.
We still developing the pages for the website. However, some of the pages are live for AfiCloud and the campaign is still running.
Content Marketing,Paid Ads,Paid Ads,Paid Ads,Branding,Branding,Marketing Strategy,SEO,Branding,Web Development,Copywriting
Technology
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
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