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We still developing the pages for the website. However, some of the pages are live for AfiCloud and the campaign is still running.
Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
We first worked to confirm the key element of each app and the benefits dairy farmers would get from using these new apps. Then we created a campaign that included a details landing page and campaign text, which was promoted to current clients and users of their products. Then for the open launch, we created detailed pages about each app and how it works with videos.
We still developing the pages for the website. However, some of the pages are live for AfiCloud and the campaign is still running.
Content Marketing,Paid Ads,Paid Ads,Paid Ads,Branding,Branding,Marketing Strategy,SEO,Branding,Web Development,Copywriting
Technology
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
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