
Since starting with this client in early February I have generated over 2000 qualified applicants through their short-form and long form application. Consistently generating leads for $20-$30 each.
My role was to manage their recruitment ad campaigns on Google and Facebook and consult with them on how to attract more applicants to their business. I leveraged Google analytics, Sitefinity(cms), TenStreet, and Call Tracking Metrics.
Since starting with this client in early February I have generated over 2000 qualified applicants through their short-form and long form application. Consistently generating leads for $20-$30 each.
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Technology
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

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