
Since starting with this client in early February I have generated over 2000 qualified applicants through their short-form and long form application. Consistently generating leads for $20-$30 each.
My role was to manage their recruitment ad campaigns on Google and Facebook and consult with them on how to attract more applicants to their business. I leveraged Google analytics, Sitefinity(cms), TenStreet, and Call Tracking Metrics.
Since starting with this client in early February I have generated over 2000 qualified applicants through their short-form and long form application. Consistently generating leads for $20-$30 each.
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.

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