Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.
Set target ROAS for Google to keep things balance and spend more on Facebook targeting lookalikes. They didn't use data-driven attribution so I changed the bidding strategy. I started then adding the keywords from the search terms report that were converting and pausing low performing keywords on a daily basis. I also recommended text overlay image ads on Facebook which did extremely well and helped increase the conversion rate.
Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.