Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS

0.02
ROAS

The Challenge

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

The Process

Set target ROAS for Google to keep things balance and spend more on Facebook targeting lookalikes. They didn't use data-driven attribution so I changed the bidding strategy. I started then adding the keywords from the search terms report that were converting and pausing low performing keywords on a daily basis. I also recommended text overlay image ads on Facebook which did extremely well and helped increase the conversion rate.

The Solution

Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Tree to Tub

This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.

0.5

ROAS

Miami Beach Bum

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.

0.5

CPL

eMerchant Authority

eMerchant Authority was a start up which was looking to generate leads in a hyper competitive industry Merchant Processing.

Belissimo

Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.