
We manage to create a profitable healthy account, ready to scale
It has never been advertised on google before, so we had very little data.
Over 3.000 products.
Very Niche
Making a very exhaustive keyword research. Working on the product feed and attributes. Segmenting clearly the products. Creating and prioritising campaigns.
We manage to create a profitable healthy account, ready to scale
Paid Ads,Google Shopping
Automotive & Transportation
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

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