This resulted in decreased send volume by 40% (and spend) while increasing open rates by 25%, all without negatively impacting existing revenue.

The Challenge

Tasked with improving engagement of large inactive abandoner list of 500k+.

The Process

Through extensive campaign analysis looking at ISP level reporting by segment and cohort, I hypothesized there were populations of the list that were over/under utilized. Through A/B and deliverability testing, I proved this to be true and gave recommendations on how to adjust filters and segments to optimize user targeting.

The Solution

This resulted in decreased send volume by 40% (and spend) while increasing open rates by 25%, all without negatively impacting existing revenue.

Skills Used

Email Marketing,Other

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Unique Property Company

Increase property evaluation leads

Imperial Tea Court

Create a social media presence and online community to build brand awareness, trust and drive online sales.

4

ROAS

Gabb Wireless

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!

1

ROAS

Renown Health Products

Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.