We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.
Joined fuboTV as a consultant and then as an early team member. Helped grow marketing team from 2-15 people, scaled budgets from $1000s to millions, hit tight KPI goals and helped team compete in a crowded streaming industry. fubo recently IPO'd and has a $1bn+ valuation.
We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.