We started to increase overall ROAS by 3x from when we started and increased monthly revenue numbers between 10-20K/month from where the client was before they started working with us. We are starting to expand into other channels such as google shopping and pinterest as well.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
We went through and re-structured the campaign structure and started testing new audiences that we felt would get us a better return on our ad spend. We also started playing with different bid testing to generate better results. We were mainly focused on FB/IG, but have started to roll out Google shopping ads as well and adding to the advertising funnel in the middle and bottom funnel to create a better overall advertising machine.
We started to increase overall ROAS by 3x from when we started and increased monthly revenue numbers between 10-20K/month from where the client was before they started working with us. We are starting to expand into other channels such as google shopping and pinterest as well.
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I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
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