Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

• client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
• campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
• campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
• not leveraging retargeting enough---low hanging fruit left to rot on vine

The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.