After working on cutting any keywords that were underperforming and making sure that the branded campaigns were solely focusing on branded terms, I was able to create shopping + display campaigns focusing on their influencers efforts.

I worked on the account for 7 months and the ROAS ranged from 4-7x every single month. We were also able to scale the account from around $2K a month to about $9K a month.

0.5
ROAS

The Challenge

The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.

The Process

The first step was to review all the campaigns they had. Most of them were search campaigns focusing on branded terms. The ROAS was phenomenal but it wasn't driving any new customers. I also looked at the keywords and search terms report very carefully to see which non branded keywords we could use. Shopping seemed to underperforming at the time.

The Solution

After working on cutting any keywords that were underperforming and making sure that the branded campaigns were solely focusing on branded terms, I was able to create shopping + display campaigns focusing on their influencers efforts.

I worked on the account for 7 months and the ROAS ranged from 4-7x every single month. We were also able to scale the account from around $2K a month to about $9K a month.

Skills Used

Paid Ads

Industry

Beauty

Results by the numbers

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0.02

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Civil Standard

Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.

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They had someone in house but the results were poor

0.7

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LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

0.4

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Nagios

  • Sophisticated B2B Buyer Persona
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  • Publicly traded competitors with large budgets


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