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After working on cutting any keywords that were underperforming and making sure that the branded campaigns were solely focusing on branded terms, I was able to create shopping + display campaigns focusing on their influencers efforts.
I worked on the account for 7 months and the ROAS ranged from 4-7x every single month. We were also able to scale the account from around $2K a month to about $9K a month.
The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.
The first step was to review all the campaigns they had. Most of them were search campaigns focusing on branded terms. The ROAS was phenomenal but it wasn't driving any new customers. I also looked at the keywords and search terms report very carefully to see which non branded keywords we could use. Shopping seemed to underperforming at the time.
After working on cutting any keywords that were underperforming and making sure that the branded campaigns were solely focusing on branded terms, I was able to create shopping + display campaigns focusing on their influencers efforts.
I worked on the account for 7 months and the ROAS ranged from 4-7x every single month. We were also able to scale the account from around $2K a month to about $9K a month.
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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