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After working on cutting any keywords that were underperforming and making sure that the branded campaigns were solely focusing on branded terms, I was able to create shopping + display campaigns focusing on their influencers efforts.
I worked on the account for 7 months and the ROAS ranged from 4-7x every single month. We were also able to scale the account from around $2K a month to about $9K a month.
The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.
The first step was to review all the campaigns they had. Most of them were search campaigns focusing on branded terms. The ROAS was phenomenal but it wasn't driving any new customers. I also looked at the keywords and search terms report very carefully to see which non branded keywords we could use. Shopping seemed to underperforming at the time.
After working on cutting any keywords that were underperforming and making sure that the branded campaigns were solely focusing on branded terms, I was able to create shopping + display campaigns focusing on their influencers efforts.
I worked on the account for 7 months and the ROAS ranged from 4-7x every single month. We were also able to scale the account from around $2K a month to about $9K a month.
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Challenges:
Strategy:
Limited ressources, getting creatives for ads, working with a poor web agency
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