From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.
ESME Learning Solutions sells high-ticket executive classes from universities like Oxford, MIT, Cambridge, etc. In early 2021, they were having issues generating quality leads at a low cost. Our task was to generate more quality leads and at a lower cost through paid media in order to secure additional courses.
We made a number of immediate changes to the account that radically improved the quality of leads.
We also made also put in a few optimizations and systems in order to systematically decrease cost per lead over the course of their campaign
From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.