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Eno is a great brand, with so much potential to become an even bigger player in the outdoors space. However, they are budget strapped. Even by creating advertising campaigns that generated an 8X return and requesting to use some of that return to increase budgets, I am only allowed to spend a limited amount - further hindering our potential results. Eno also takes an incredibly long time to make decisions or turn projects around (again, because of budget and other issues). I started working with them in May 2020, but wasn’t able to launch our first campaign until November.
I was hired as a freelance Paid Social Strategist to generate awareness of the ENO brand in May 2020. A blogging agency was managing their ads at the time, so I first performed an ad account analysis and gave my recommendations for improvement and to scale revenue.
After learning about their business, industry, and products to push, I developed a customized strategy and execution plan to launch in Q2. The plan covered audiences and budgets from the campaign to ad set level, copy and creative recommendations tailored to play into the height of the Coronavirus, errors and violations to fix within the pixel and catalog, and long-term opportunities to improve paid social measurement and attribution.
Due to circumstances on the ENO side I was not able to execute my plan and begin testing until Q4, but I later built and set up all the campaigns and ads. During the Q4 campaign, I monitored performance and made optimizations with budgets, settings, and ads, to ensure success. Not only did the campaign generate an incredible amount of attention and positive organic response, but it helped sell out a product ENO launched and wanted to promote over the holidays.
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Sports, Outdoors & Fitness
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This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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