Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Eno is a great brand, with so much potential to become an even bigger player in the outdoors space. However, they are budget strapped. Even by creating advertising campaigns that generated an 8X return and requesting to use some of that return to increase budgets, I am only allowed to spend a limited amount - further hindering our potential results. Eno also takes an incredibly long time to make decisions or turn projects around (again, because of budget and other issues). I started working with them in May 2020, but wasn’t able to launch our first campaign until November.
I was hired as a freelance Paid Social Strategist to generate awareness of the ENO brand in May 2020. A blogging agency was managing their ads at the time, so I first performed an ad account analysis and gave my recommendations for improvement and to scale revenue.
After learning about their business, industry, and products to push, I developed a customized strategy and execution plan to launch in Q2. The plan covered audiences and budgets from the campaign to ad set level, copy and creative recommendations tailored to play into the height of the Coronavirus, errors and violations to fix within the pixel and catalog, and long-term opportunities to improve paid social measurement and attribution.
Due to circumstances on the ENO side I was not able to execute my plan and begin testing until Q4, but I later built and set up all the campaigns and ads. During the Q4 campaign, I monitored performance and made optimizations with budgets, settings, and ads, to ensure success. Not only did the campaign generate an incredible amount of attention and positive organic response, but it helped sell out a product ENO launched and wanted to promote over the holidays.
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
Put your e-mail in and we'll arrange a consultation call for you
Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.
Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
