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Eno is a great brand, with so much potential to become an even bigger player in the outdoors space. However, they are budget strapped. Even by creating advertising campaigns that generated an 8X return and requesting to use some of that return to increase budgets, I am only allowed to spend a limited amount - further hindering our potential results. Eno also takes an incredibly long time to make decisions or turn projects around (again, because of budget and other issues). I started working with them in May 2020, but wasn’t able to launch our first campaign until November.
I was hired as a freelance Paid Social Strategist to generate awareness of the ENO brand in May 2020. A blogging agency was managing their ads at the time, so I first performed an ad account analysis and gave my recommendations for improvement and to scale revenue.
After learning about their business, industry, and products to push, I developed a customized strategy and execution plan to launch in Q2. The plan covered audiences and budgets from the campaign to ad set level, copy and creative recommendations tailored to play into the height of the Coronavirus, errors and violations to fix within the pixel and catalog, and long-term opportunities to improve paid social measurement and attribution.
Due to circumstances on the ENO side I was not able to execute my plan and begin testing until Q4, but I later built and set up all the campaigns and ads. During the Q4 campaign, I monitored performance and made optimizations with budgets, settings, and ads, to ensure success. Not only did the campaign generate an incredible amount of attention and positive organic response, but it helped sell out a product ENO launched and wanted to promote over the holidays.
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
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