On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
The Facebook Ads were failing when I took over this account and they weren't on Google Ads.
I first started by testing multiple new audiences and taking advantage of the Dynamic Creative setting that worked extremely well with this brand given the very high number of UGC content. I then set up Google Ads (Shopping) and worked on the feed to make sure that we had all the right photos + titles and descriptions.
On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
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