On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
The Facebook Ads were failing when I took over this account and they weren't on Google Ads.
I first started by testing multiple new audiences and taking advantage of the Dynamic Creative setting that worked extremely well with this brand given the very high number of UGC content. I then set up Google Ads (Shopping) and worked on the feed to make sure that we had all the right photos + titles and descriptions.
On FB, ROAS went from barely 1 to 3+. On Google, ROAS started around 3 to reach 6-7 on average. Conversion rate was at 15% on Google Ads.
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.