Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Created a 360 Through The Line program called In Honor Of Your City, building off the evolved Honor Your Code campaign, to increase relevancy for the brand's relaunch. By Negotiating content / media partnership between HYPEBEAST and Courvoisier we were able to produce “In Honor Of Your City” 7 part content series directed by renown director Kid Art. This program included a star studded experiential event tour with product sampling and retail execution.
Role:
Brand and Consumer Strategy
Communications Planning
Creative Development / Production (Print and Content)
Experiential (Concepting / Activation)
Brand Digital & Social Campaigns
Webastie Strategy & Design
Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
Marketing Strategy,Branding,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
