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We were able to consistently achieve over 80% of our clients to be above KPIs, for over 60 clients across many verticals.
Claxon, a digital growth agency in Surfer's Paradise, Gold Coast, needed to manage and expand their Google Ads services to small businesses across Australia and the US. Each client needed to be performing above their set KPIs, typically a minimum 300% return for ecommerce and below cost-per-lead targets for lead generation.
I utilised my expertise across Google Tag Manager, Data Studio, Analytics, Search, Shopping, and Display to provide a tailored solution to the needs of each client.
We were able to consistently achieve over 80% of our clients to be above KPIs, for over 60 clients across many verticals.
Paid Ads,Google Shopping,Marketing Strategy
Professional Services
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
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