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"Angel has been such a big help with our latest September virtual summit! It feels so good to be able to lean on her for specific email marketing tasks in order to avoid burnout for myself. The event Angel and I produced ended up exceeding our company-wide goal of $18K MRR. We came in at 197 new customers from the online summit which put us at $19,453 in new MRR! Thank you Angel for all your help and expertise!" - Alexis Teichmiller, affiliate manager at Circle
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
My role was titled partnership management assistant. I assisted the client with affiliate projects, email marketing campaigns and copywriting, and producing online educational events and virtual summits.
"Angel has been such a big help with our latest September virtual summit! It feels so good to be able to lean on her for specific email marketing tasks in order to avoid burnout for myself. The event Angel and I produced ended up exceeding our company-wide goal of $18K MRR. We came in at 197 new customers from the online summit which put us at $19,453 in new MRR! Thank you Angel for all your help and expertise!" - Alexis Teichmiller, affiliate manager at Circle
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Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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