
Within 30 days of SEO enhancements and modifications based on my recommendations and roadmap we began to see notable gains in both organic keyword rankings within the search engines and organic traffic (visitors) to the site. After 60 days of continued SEO enhancements and modifications I increased keyword rank performance by 359 positions in Google and 347 positions in Bing for 50 optimized keywords.
Additionally, since I began working with this client:
- Organic Search bounce rate has decreased by 5%
- Organic Search Pageviews Per Session has increased by 44%
- Organic Search Average Session Duration has increased by 105%
- Organic Search Conversion Rate has increased by 158%
Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
How I addressed the challenge:
- Audit website for technical issues
- Analyze online competitors SEO
- Provide in-depth keyword research and discovery
- Identify opportunities in website and SEO
- Identify proper KPI and SEO goals based on company overall goals
- Deliver strategy/roadmap based on findings
- Provide content creation and guidance
- Lead all SEO activities and tasks based on roadmap
- Provide ongoing analysis and reporting
Within 30 days of SEO enhancements and modifications based on my recommendations and roadmap we began to see notable gains in both organic keyword rankings within the search engines and organic traffic (visitors) to the site. After 60 days of continued SEO enhancements and modifications I increased keyword rank performance by 359 positions in Google and 347 positions in Bing for 50 optimized keywords.
Additionally, since I began working with this client:
- Organic Search bounce rate has decreased by 5%
- Organic Search Pageviews Per Session has increased by 44%
- Organic Search Average Session Duration has increased by 105%
- Organic Search Conversion Rate has increased by 158%
SEO
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.