I was able to launch a campaign for their physical products and get it to a 2x-3x ROAS. I also improved their remarketing campaigns for their digital products to make a 3x ROAS.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
I was responsible for creating a paid media strategy for Facebook/Instagram for both their digital and physical products. Being in charge of setting up proper conversion tracking and ad content strategy.
I was able to launch a campaign for their physical products and get it to a 2x-3x ROAS. I also improved their remarketing campaigns for their digital products to make a 3x ROAS.
Paid Ads,Paid Ads,Web Development
Art & Entertainment
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.