15
CPM

The Challenge

Bloom Nutrition is a nutrition and supplements brand targeted at females between the age groups of 18 to 34. Initially, I joined as an interim head of growth. Today, I collaborate with Bloom as their fractional CMO.



  1. Lowered the paid social ads CPA from $30 to a range of $15-$20.
  2. On track to improve Google Ads revenues from $2.5M to $7.5M over the span of 1 year.
  3. Helped grow Tiktok creators program from 30 to 450 creators per month and from 200 million video views per month at at $2 CPMs. Usually, CPM's in influencer marketing vary from $20 CPMs to $80.
  4. Goal revenue for 2021: $20M

Actual Revenue: $25M.

Goal Revenue for 2022:$40M

On track for: $55M

The Process

The Solution

Skills Used

CMO,Other,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,Email Marketing,SMS Marketing,Web Development,Paid Ads,Paid Ads,Google Shopping,Other

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Gergal Berries

Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

0.22

CPO

Infinigold Patches

  • Too much competition for this product
  • We had to find a way to sell a lot in a short period of time
  • They never advertised in the past

GreenBuildSA

Develop a brand image and online pressence.

2

ROAS

Magari

Reconfigure WooCommerce site for optimized Google Shopping advertising opportunities.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.