Create consistent marketing funnel that produces reliable results

The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.

The cost per ticket to one of these events can be $1,000-2,000+

PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.

The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.

I joined the account to drive the account strategy and lift campaign performance.

TechIS is a fantastic company that offers coding bootcamps online, completely remotely.

We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.

Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.