Bundling Products & Some Issues with Supply Chain. Also their products were a little on the higher end price wise but we were able to get some great AOV!
I ran all of their Pinterest Ads + Organic as well as tech setup + reporting
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Beauty
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
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