I've helped grow Instagram channels consistently 20% MoM as well as YouTube channels.
This was very early days of social so there were many unknowns. We developed a lot of content to continually share on channels.
My process would be to start with getting clear on your objectives and your brand aesthetic. Understanding the audience through some competitive research and market study would be important or reviewing any documents, business plan, etc. already established.
We would then work on a content calendar and channel strategy to focus efforts for maximum efficiency.
We would also look at an influencer strategy using available tools and gifting depending on budgets. There are resources to help with outreach and things can snowball quickly within a niche audience such as this.
I've helped grow Instagram channels consistently 20% MoM as well as YouTube channels.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.