Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.

In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.

By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.

Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.

When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.

Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).

Challenges:

• New Concept
• NO Audience
• Limited Funds
• No history
• NO Product

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.