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Action Sheds are an established garden and rural shed supplier based in Western Australia.
While they had achieved strong growth from their PPC campaigns, they had started to plateau as more competitors flooded into the Google Ads auctions and started to drive up prices.
The first goal was to bring down the client's acquisition costs by improving ROI from their PPC channels.
The entire Google Ads account was restructured to more tightly focus on their most profitable keywords and minimise wasted ad spend.
Google shopping was rolled out and started to supplement their search campaign performance and drive considerable cost savings.
Bing Ads were also added into the mix to take advantage of reduced competition and cheaper acquistion costs.
Within the space of 6 months, acquistion costs from PPC had plummeted by 60% freeing up more budget to push into new channels like Facebook and SEO to help drive additional growth.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing,Copywriting,SEO,Social Media Management,Paid Ads
Home & Garden
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