They started off with 8 employees and increased to 50 within 6 months because of the growth from Facebook ads. In the first week of our launch, I was able to increase their leads by more than 4X.


  • Generated over 9,400 leads in 6 months
  • CPLs remained between $30-$35 from May onwards. Original CPL goal was $50.
  • Strategize to be able to run ads in both non-Housing and Housing categories.


0.5
CPL

The Challenge

Increased leads for ADU company in California, specifically in the Bay Area where mentions of increase of property value and passive income from rent gets negative comments.

The Process

Created and strategized lookalike and interest targeting and how we would tackle hitting a min CPL and min leads by only targeting Bay Area

The Solution

They started off with 8 employees and increased to 50 within 6 months because of the growth from Facebook ads. In the first week of our launch, I was able to increase their leads by more than 4X.


  • Generated over 9,400 leads in 6 months
  • CPLs remained between $30-$35 from May onwards. Original CPL goal was $50.
  • Strategize to be able to run ads in both non-Housing and Housing categories.


Skills Used

Paid Ads

Industry

Real Estate

Results by the numbers

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HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

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In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Northeastern University

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