Increase CPL by over 63%

Educated team on best practices; Increased competency

Reduced ad churn by 21%

0.63
CPL

The Challenge

UW Stout was interested in analyzing their current performance for all of their student programs. They were also building an in house marketing team and wanted someone who could be hands on as well as mentor/coach the team in Google Ads and growth marketing strategy.


The Process

  1. Listen: Consultation with the team to understand the pain points and where they wanted to take their efforts.
  2. Audit: Reviewing the account and documenting gaps and pros in an audit document.
  3. Review: Review the audit details and plan of action with the team. Set expectations for how long it will take me to implement and check-in dates.
  4. Implement: Optimizing the account included creating new campaigns, managing existing, ad creative updates and creating video tutorials and a guidelines doc for the team to follow.
  5. Final review & optimization: At this stage I consulted on larger strategy and showed the team how to maintain the Google account.

The Solution

Increase CPL by over 63%

Educated team on best practices; Increased competency

Reduced ad churn by 21%

Skills Used

Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

20

CPL

Julia Cha Success Coach

  • Getting more leads
  • Converting customers in the female skewed demographic

Birdsong Pets

Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.

4

ROAS

Reviv

Launch a successful Kickstarter.

0

CPL

XMP Packaging

To grap hot leads but requiring big quantities of packaging with order above 100K

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.