UW Stout was interested in analyzing their current performance for all of their student programs. They were also building an in house marketing team and wanted someone who could be hands on as well as mentor/coach the team in Google Ads and growth marketing strategy.

1. Listen: Consultation with the team to understand the pain points and where they wanted to take their efforts.
2. Audit: Reviewing the account and documenting gaps and pros in an audit document.
3. Review: Review the audit details and plan of action with the team. Set expectations for how long it will take me to implement and check-in dates.
4. Implement: Optimizing the account included creating new campaigns, managing existing, ad creative updates and creating video tutorials and a guidelines doc for the team to follow.
5. Final review & optimization: At this stage I consulted on larger strategy and showed the team how to maintain the Google account.