University of Wisconsin Stout Case Study

The Challenge

UW Stout was interested in analyzing their current performance for all of their student programs. They were also building an in house marketing team and wanted someone who could be hands on as well as mentor/coach the team in Google Ads and growth marketing strategy.

The Process

Listen: Consultation with the team to understand the pain points and where they wanted to take their efforts.
Audit: Reviewing the account and documenting gaps and pros in an audit document.
Review: Review the audit details and plan of action with the team. Set expectations for how long it will take me to implement and check-in dates.
Implement: Optimizing the account included creating new campaigns, managing existing, ad creative updates and creating video tutorials and a guidelines doc for the team to follow.
Final review & optimization: At this stage I consulted on larger strategy and showed the team how to maintain the Google account.

The Solution

Increase CPL by over 63%

Educated team on best practices; Increased competency

Reduced ad churn by 21%

Website

https://uwstout.edu

Skills Used

Paid Ads

Industry

Education

Results by the numbers

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