Increase CPL by over 63%

Educated team on best practices; Increased competency

Reduced ad churn by 21%

0.63
CPL

The Challenge

UW Stout was interested in analyzing their current performance for all of their student programs. They were also building an in house marketing team and wanted someone who could be hands on as well as mentor/coach the team in Google Ads and growth marketing strategy.


The Process

  1. Listen: Consultation with the team to understand the pain points and where they wanted to take their efforts.
  2. Audit: Reviewing the account and documenting gaps and pros in an audit document.
  3. Review: Review the audit details and plan of action with the team. Set expectations for how long it will take me to implement and check-in dates.
  4. Implement: Optimizing the account included creating new campaigns, managing existing, ad creative updates and creating video tutorials and a guidelines doc for the team to follow.
  5. Final review & optimization: At this stage I consulted on larger strategy and showed the team how to maintain the Google account.

The Solution

Increase CPL by over 63%

Educated team on best practices; Increased competency

Reduced ad churn by 21%

Skills Used

Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.3

ROAS

Ilia Beauty

The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.

0.52

ROAS

Steel to Reel

Efficiently scaling emergency and survival subscription company

1.7

ROAS

MozArt

Generating good ROI in a completely new market


MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.


We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.


Kappa

Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.


I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.