Increase CPL by over 63%

Educated team on best practices; Increased competency

Reduced ad churn by 21%

0.63
CPL

The Challenge

UW Stout was interested in analyzing their current performance for all of their student programs. They were also building an in house marketing team and wanted someone who could be hands on as well as mentor/coach the team in Google Ads and growth marketing strategy.


The Process

  1. Listen: Consultation with the team to understand the pain points and where they wanted to take their efforts.
  2. Audit: Reviewing the account and documenting gaps and pros in an audit document.
  3. Review: Review the audit details and plan of action with the team. Set expectations for how long it will take me to implement and check-in dates.
  4. Implement: Optimizing the account included creating new campaigns, managing existing, ad creative updates and creating video tutorials and a guidelines doc for the team to follow.
  5. Final review & optimization: At this stage I consulted on larger strategy and showed the team how to maintain the Google account.

The Solution

Increase CPL by over 63%

Educated team on best practices; Increased competency

Reduced ad churn by 21%

Skills Used

Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Summergrove Halls

Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.

0.45

CPL

Deel

Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.


Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.


Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

0.4

ROAS

Vybe Interior

Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:

  • Unable to successfully scale video creative type
  • Low conversion rate (0.5%)
  • Unable to find new audiences and niches to scale into

Beeline Wellness

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.