People buy the ice-cream they like and usually on summer time. How do we brand ice-cream for winter?
Who's afraid of ice-creams on winter time? We have a whole cute video campaign laughing about the "fears" in people's mind. It wasn't an e-com campaign because the customer buy this at a physical store but we matched the ice-cream freezers to the branding to attracted more customer during winter time. I targeted the campaign for parents who are the one's buying the products (on YouTube and skippable instream ads)
Paid Ads,Branding
Food & Drink
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With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.