The results included viable investors $3mm for sustainability and tourism, direct partnerships, content strategy and creation 1000%+ ROI

The Challenge

Tropical Escapade wanted to expand partnerships, digital marketing, and content creation.

The Process

I evaluated existing business, and implemented actions by priorities with B2B and B2C. I implemented investor and grant development and pitches, press releases, launched blogs for 2 of their brands, content strategy for blogs, social media, and influencer marketing

The Solution

The results included viable investors $3mm for sustainability and tourism, direct partnerships, content strategy and creation 1000%+ ROI

Skills Used

Marketing Strategy,Copywriting,Other,Marketing Strategy,Web Development,Public Relations

Industry

Travel & Leisure

Results by the numbers

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More Case Study

7

ROAS

PaireLA

The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.


We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.


As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.


While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

0.05

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EFTI

The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.

Splice

Main objective was to grow the subscriptions as quickly as possible.

3

ROAS

PetO Pet Supplies

PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.


The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.


I joined the account to drive the account strategy and lift campaign performance.



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