
Reduced cost per sale from previous campaigns by 70%, providing a healthy ROAS for the company.
Reduce Cost Per Sale for pet accessories and medication reseller.
Root and branch review of existing product campaigns.
Reduced cost per sale from previous campaigns by 70%, providing a healthy ROAS for the company.
Google Shopping,Web Development,Paid Ads,Paid Ads
Pets
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

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