
Reduced cost per sale from previous campaigns by 70%, providing a healthy ROAS for the company.
Reduce Cost Per Sale for pet accessories and medication reseller.
Root and branch review of existing product campaigns.
Reduced cost per sale from previous campaigns by 70%, providing a healthy ROAS for the company.
Google Shopping,Web Development,Paid Ads,Paid Ads
Pets
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

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