The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
Sky Zone, the world’s first wall-to-wall trampoline park that features the largest selection of active entertainment attractions in their industry, needed to develop a local repeat customer base if they wanted to succeed at the individual location level.
As the paid media manager, I developed and executed a paid media strategy that focused on the use of first party data to drive a return customer base. I uploaded customer lists of 1x-2x park visitors and targeted them with ad messaging reflecting the sentiment of “Come back”, ”We Miss You”, and “Try the New Attraction…” with the goal of turning them into true repeat visitors.
The targeted customer list of 1x-2x park visitors saw a -35% lower cost per conversion compared to the account average and a +46% higher average order value.
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This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.
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We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
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