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Drove a 160% increase year over year in monthly revenue for Email Program when comparing January – April 2021 vs. January – April 2022. Increased monthly revenue by 67% since we made changes to the program in December 2021, compared to the average revenue per month for the rest of 2021.
Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.
The strategy consisted of a new approach with refined messaging, enhancements to the ecommerce website experience, and a revamped email program.
Drove a 160% increase year over year in monthly revenue for Email Program when comparing January – April 2021 vs. January – April 2022. Increased monthly revenue by 67% since we made changes to the program in December 2021, compared to the average revenue per month for the rest of 2021.
Email Marketing,Web Development,Content Marketing,Copywriting
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Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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