Ryoko is a home Wifi product that allows for wifi throughout your home or anywhere you want to go. There was a very large demand for this product especially during the pandemic since everyone was working from home or stuck in places that didn’t have have there contracted internet provider. The Company needed help educating the user on what the product was, and how to convert at a profitable rate for a higher price point.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
My process was evaluating the whole funnel from top to bottom. They were 1 spending way to much to acquire the customer just by looking at the cpc and Ctr all the way down to the checkout . Add to carts was less then 10% with no upsell or bundling products.
-Help create new content ideas improving CTR from 1.2% to 6.5% monthly average.
-CPC did increase slightly but it was better quality clicks that converted better.
-Started spending $400 a day 3% add to cart rate and .05 conversion rate.
-Optimized add to cart rate to 12% and activation rate to 2.7%
-ROAS improved by introducing bundling methods to the digital ecom strategy
Paid Ads,Paid Ads
Technology
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The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
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