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I have reduced the cost of the leads by 30% and lead quality, which improved the company CR by 18%.
Very competitive market.
In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.
ERP Vendor, I created multiple campaigns for different Priority ERP solutions in various markets. On Linkedin, I targeted specific job roles, interests, and company names. On Google, I have created a general keywords campaign and many display campaigns with different audiences, including "similar audience" and placement (Youtube channels, ERP-related sites, and relevant forums and content sites).
I have reduced the cost of the leads by 30% and lead quality, which improved the company CR by 18%.
Paid Ads,SEO
Technology
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Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.
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