I was the head of performance marketing for Bloomberg Media. I led all of our advertising, from determining our budget, electing creative and overseeing external and internal execution. During my time at Bloomberg we grew yearly revenue from $4M to $100M in 3 years.

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:

• Belfius bank/Triodos Bank (Big Belgian bank)
• Nintendo
• Cointreau (Alcoholic beverage)
• Dr. Martens (famous French shoes' brand)
• Maison Montfort (Foie gras - duck liver)
• Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
• and some other to help colleagues

I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok

Lots of client accounts to manage, long evening, lots of reporting but exciting work!

Challenge: underutilized email marketing list

Challenge: lack of social media presence

This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.