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CTR - +107% since start
CPM - -25% since start
Conv. - +8% since start
Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
Working directly with the marketing manager, we rolled out a testing regime to get a better understanding of their target market using fast paced AB testing, then optimizing the best performing messages, assets and campaigns, pausing all else. Once optimized, we repeated the process for the first 3 months, adding in promotions and special offers (upsells, down-sells) to boost holiday (special date) sales.
CTR - +107% since start
CPM - -25% since start
Conv. - +8% since start
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Adventure Warehouse's #1 goal was to sell excess inventory. In a crowded, trend-driven and competitive market, Adventure Warehouse knew that they needed to be in front of consumers when they were searching for their products. They chose to work with a group of PPC specialists to ensure that the excess inventory they had sitting in their facilities would move and move quickly.
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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