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CTR - +107% since start
CPM - -25% since start
Conv. - +8% since start
Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
Working directly with the marketing manager, we rolled out a testing regime to get a better understanding of their target market using fast paced AB testing, then optimizing the best performing messages, assets and campaigns, pausing all else. Once optimized, we repeated the process for the first 3 months, adding in promotions and special offers (upsells, down-sells) to boost holiday (special date) sales.
CTR - +107% since start
CPM - -25% since start
Conv. - +8% since start
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The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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