Moffatt Products Case Study

The Challenge

Primary Problems:

Limited e-commerce
Low SEO ranking
Unclear messaging
Dated website design
No online lead generation or clear marketing strategy

Even though Moffatt Products was an established company with over fifty years in the industry, its online presence was holding the company back. They had no way to generate leads online, and no clear marketing strategy. Their website didn’t highlight Moffatt’s design chops and hurt their credibility. They were coming in second to their competitors in SEO ranking. Their e-commerce was stagnant. E-commerce was a biggie, especially as it was important to Moffatt that engineers and product designers be able to easily navigate the Moffatt website to find what they need.

They were losing ground to competitors who offered an inferior product.

The Process

Took the authenticity and innovation of Moffatt’s brand and crafted it into a marketing strategy that proves they are best in the business.
Created a way for them to increase lead generation and ecommerce sales on their website.
Strategized how to improve SEO to support the money we were spending on Google ads

The Solution

“We were constantly overpaying for decent, but not great results. Banker Creative took the time to understand our needs and cast a compelling vision for how to not just create a nice website, but frame a clear marketing strategy.”

~Mark Moffatt, General Manager

Brought in $5,000 in ecommerce revenue in just a few months
Generate at least one high quality lead every month

Website

https://moffattproducts.com

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

Get Started

More Case Study

0.5 CPI

Flipp

Turn a grocery shopping and coupon app into a household name in the United States.

Read Case Study

Troya Beauty

Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

Read Case Study

4.08 ROAS

LCDShop

Running a campaign for only a week, which means no time to test anything

Read Case Study

0.67 CPL

RL Accelerated

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.

Read Case Study

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Read Case Study