Moffatt Products Case Study

The Challenge

Primary Problems:

Limited e-commerce
Low SEO ranking
Unclear messaging
Dated website design
No online lead generation or clear marketing strategy

Even though Moffatt Products was an established company with over fifty years in the industry, its online presence was holding the company back. They had no way to generate leads online, and no clear marketing strategy. Their website didn’t highlight Moffatt’s design chops and hurt their credibility. They were coming in second to their competitors in SEO ranking. Their e-commerce was stagnant. E-commerce was a biggie, especially as it was important to Moffatt that engineers and product designers be able to easily navigate the Moffatt website to find what they need.

They were losing ground to competitors who offered an inferior product.

The Process

Took the authenticity and innovation of Moffatt’s brand and crafted it into a marketing strategy that proves they are best in the business.
Created a way for them to increase lead generation and ecommerce sales on their website.
Strategized how to improve SEO to support the money we were spending on Google ads

The Solution

“We were constantly overpaying for decent, but not great results. Banker Creative took the time to understand our needs and cast a compelling vision for how to not just create a nice website, but frame a clear marketing strategy.”

~Mark Moffatt, General Manager

Brought in $5,000 in ecommerce revenue in just a few months
Generate at least one high quality lead every month

Website

https://moffattproducts.com

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

1 CPL

Gustare Olive Oils

Setup initial digital ads for this client

Read Case Study

0.7 CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:

Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
A need to improve the number of conversions without increasing the budget due to constraints.

Read Case Study

100 CPL

Galien Foundation

The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.

The cost per ticket to one of these events can be $1,000-2,000+

Read Case Study

0.28 CPO

The Coaches Site

Drive awareness and traffic to content/website
Increase membership subscriptions
Reduce membership churn

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study