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“We were constantly overpaying for decent, but not great results. Banker Creative took the time to understand our needs and cast a compelling vision for how to not just create a nice website, but frame a clear marketing strategy.”
~Mark Moffatt, General Manager
Primary Problems:
Even though Moffatt Products was an established company with over fifty years in the industry, its online presence was holding the company back. They had no way to generate leads online, and no clear marketing strategy. Their website didn’t highlight Moffatt’s design chops and hurt their credibility. They were coming in second to their competitors in SEO ranking. Their e-commerce was stagnant. E-commerce was a biggie, especially as it was important to Moffatt that engineers and product designers be able to easily navigate the Moffatt website to find what they need.
They were losing ground to competitors who offered an inferior product.
“We were constantly overpaying for decent, but not great results. Banker Creative took the time to understand our needs and cast a compelling vision for how to not just create a nice website, but frame a clear marketing strategy.”
~Mark Moffatt, General Manager
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
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