
The number of keywords on page one went up to 181. Revenue for the month of April went<span style="font-size: 1rem; background-color: initial;"> up by 7 %. As of 11th May, the month on month revenue is up 39%.</span>
Client was not getting any results with previous SEO agencies. The website conversion rate was not good.
Optimised the on-page for website. had to work on individual pages as the page titles, meta descriptions, alt tags etc. were not optimised
The number of keywords on page one went up to 181. Revenue for the month of April went<span style="font-size: 1rem; background-color: initial;"> up by 7 %. As of 11th May, the month on month revenue is up 39%.</span>
SEO,CRO
Technology
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

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