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The number of keywords on page one went up to 181. Revenue for the month of April went<span style="font-size: 1rem; background-color: initial;"> up by 7 %. As of 11th May, the month on month revenue is up 39%.</span>
Client was not getting any results with previous SEO agencies. The website conversion rate was not good.
Optimised the on-page for website. had to work on individual pages as the page titles, meta descriptions, alt tags etc. were not optimised
The number of keywords on page one went up to 181. Revenue for the month of April went<span style="font-size: 1rem; background-color: initial;"> up by 7 %. As of 11th May, the month on month revenue is up 39%.</span>
SEO,CRO
Technology
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.
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