At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.

It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.

• Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
• Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.

The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.

The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.