The Challenge

The Process

The Solution

Skills Used

Web Development,Paid Ads,Paid Ads,Marketing Strategy

Industry

Gaming

Results by the numbers

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More Case Study

0.44

ROAS

Goodfair

Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.


Challenges:

  • Often sold out of in-demand product categories, making it hard to scale top-performing ads
  • Didn't have a consistent stream of new content
  • Always had an abundance of low-converting product categories that they wanted to push


Strategies:

  • Immediately created evergreen ad content that converted well and was scalable since it wasn't tied to a specific product
  • Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


4

CPO

Niagara National Golf Course

Under new management Niagara National wanted to get the word out about course/clubhouse improvements,  encourage local players to rediscover the course and the improvements that were made as well as attract tourists looking for a weekend excursion in the Niagara region.


0.3

ROAS

StandWithUS

StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.


SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.


We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

Analysing, advertising and social media management to many projects within standwithus.

0.12

ROAS

L9 Sports

Incremental growth YoY in a very competitive market.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.