Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.

They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.

The challenge was that we never promoted an offer and we had zero data or emails to leverage.

Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.