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We were absolutely thrilled to compare our first month of work against month twelve, below are some of the key results for January 2022:
Flowers Across are one of Australia's leading flower delivery companies. The Flowers Across Melbourne brand saw a huge increase in demand in the wake of COVID-19 lockdowns and restrictions.
We were engaged to help Flowers Across Melbourne manage their Digital Advertising channels across Google, Facebook & Bing.
The study we've produced for this case study is based on January 2022 looking back on January 2021 as we had been managing campaigns for 12 months by this stage.
Google Ads was consuming about 85% of their advertising spend so our focus was ways to look at increasing ROAS, optimising costs and increasing overall profitability.
Over the course of the 12 months we rebuilt a significant chunk of the campaign structure. The brand was spending anywhere from $25,000 to $35,000 per month across Search & Shopping.
We launched a range of new campaigns, expanded reach internationally and optimised campaign structure in line with the ever-changing best practices of Google Ads.
We were absolutely thrilled to compare our first month of work against month twelve, below are some of the key results for January 2022:
Paid Ads,Paid Ads,Paid Ads
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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