In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
This was achieved through ideation and strategy session, designed to test new ways of thinking and new ways of reaching our target audience.
Improved ROAS driven by media planning improvements.
Marketing Strategy,Branding
Beauty
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.