Improved ROAS driven by media planning improvements.

The Challenge

In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.

The Process

This was achieved through ideation and strategy session, designed to test new ways of thinking and new ways of reaching our target audience.  

The Solution

Improved ROAS driven by media planning improvements.

Skills Used

Marketing Strategy,Branding

Industry

Beauty

Results by the numbers

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The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.


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As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.


While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

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The company was looking to improve their social media presence as well as get leads from paid advertising.

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This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months. 

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Mayvenn

  • Scale new paid social acquisition channel

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