+253.13% Increase in Conversions

Within a few months, we saw a continual month-on-month growth in conversions.


Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.


-51.43% Decrease in Cost Per Conversion

Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.

0.51
CPO

The Challenge

While Evolution Laser Clinic had worked with an agency previously, they were not nearly achieving the results they would have liked from their Google Ads campaigns. After auditing their account, I discovered a basic Google Ads set-up that lacked ‘intent’ targeting and poorly tracked conversions. I had proposed the following;


  • Amend their lack of accurate tracking.
  • Propose new Remarketing and Google Search Ads strategies.
  • Create highly segmented campaigns for each clinical service.

The Process

The biggest issue was the lack of proper tracking which made it difficult to track the accuracy of the campaigns. I had started off first with tracking implementation and then curated a new Google Ads campaign build strategy. Items in the strategy include:


  • Setting up a more accurate tracking method of all conversion elements.
  • Looking into creating more service and location-specific campaigns.
  • Finding the best-performing ads for the client.
  • Auditing conversion/goal tracking across all accounts.
  • Putting together monthly reporting for both clients and experts.
  • Researching long-tail keywords to test for lower CPCs. One of the most effective strategies was to create individual non-branded campaigns for their services, including ad-group variations of keywords for the same service.
  • Utilising ad extensions and demographic targeting to narrow down the target audience

The Solution

+253.13% Increase in Conversions

Within a few months, we saw a continual month-on-month growth in conversions.


Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.


-51.43% Decrease in Cost Per Conversion

Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

NOW Branding

Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.

Rescue Business Tax Services LLC

Built a new brand from the ground up as an offshoot to the client's original business.

5.02

ROAS

Pick Happy

They weren't able to drive any sales.

3.21

CPL

Marine Vincent

They were getting leads but only from word of mouth

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.