Evolution Laser Clinic Australia Case Study

The Challenge

While Evolution Laser Clinic had worked with an agency previously, they were not nearly achieving the results they would have liked from their Google Ads campaigns. After auditing their account, I discovered a basic Google Ads set-up that lacked ‘intent’ targeting and poorly tracked conversions. I had proposed the following;

Amend their lack of accurate tracking.
Propose new Remarketing and Google Search Ads strategies.
Create highly segmented campaigns for each clinical service.

The Process

The biggest issue was the lack of proper tracking which made it difficult to track the accuracy of the campaigns. I had started off first with tracking implementation and then curated a new Google Ads campaign build strategy. Items in the strategy include:

Setting up a more accurate tracking method of all conversion elements.
Looking into creating more service and location-specific campaigns.
Finding the best-performing ads for the client.
Auditing conversion/goal tracking across all accounts.
Putting together monthly reporting for both clients and experts.
Researching long-tail keywords to test for lower CPCs. One of the most effective strategies was to create individual non-branded campaigns for their services, including ad-group variations of keywords for the same service.
Utilising ad extensions and demographic targeting to narrow down the target audience

The Solution

+253.13% Increase in Conversions

Within a few months, we saw a continual month-on-month growth in conversions.

Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.

-51.43% Decrease in Cost Per Conversion

Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.

Website

https://www.evolutionlaser.com.au

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.6 CPL

Neopath

The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.

Read Case Study

2 ROAS

Cherry Hill Mall

Cherry hill mall was forced to close all their malls due to COVID. I worked and promoted their entire digital campaign on Facebook/Google Ads.

Read Case Study

2.75 ROAS

Oura Ring

Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.

Read Case Study

Nanook Agency

Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.

Read Case Study

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

Read Case Study

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Read Case Study