+253.13% Increase in Conversions

Within a few months, we saw a continual month-on-month growth in conversions.


Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.


-51.43% Decrease in Cost Per Conversion

Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.

0.51
CPO

The Challenge

While Evolution Laser Clinic had worked with an agency previously, they were not nearly achieving the results they would have liked from their Google Ads campaigns. After auditing their account, I discovered a basic Google Ads set-up that lacked ‘intent’ targeting and poorly tracked conversions. I had proposed the following;


  • Amend their lack of accurate tracking.
  • Propose new Remarketing and Google Search Ads strategies.
  • Create highly segmented campaigns for each clinical service.

The Process

The biggest issue was the lack of proper tracking which made it difficult to track the accuracy of the campaigns. I had started off first with tracking implementation and then curated a new Google Ads campaign build strategy. Items in the strategy include:


  • Setting up a more accurate tracking method of all conversion elements.
  • Looking into creating more service and location-specific campaigns.
  • Finding the best-performing ads for the client.
  • Auditing conversion/goal tracking across all accounts.
  • Putting together monthly reporting for both clients and experts.
  • Researching long-tail keywords to test for lower CPCs. One of the most effective strategies was to create individual non-branded campaigns for their services, including ad-group variations of keywords for the same service.
  • Utilising ad extensions and demographic targeting to narrow down the target audience

The Solution

+253.13% Increase in Conversions

Within a few months, we saw a continual month-on-month growth in conversions.


Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.


-51.43% Decrease in Cost Per Conversion

Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Thought Cloud

Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

LinkedIn

Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.

Smile Herb

Sales were decreasing over the last 5 years due to client not having much of a digital presence.

0.35

CPM

Joette Fielding Real Estate Group

The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.