+253.13% Increase in Conversions

Within a few months, we saw a continual month-on-month growth in conversions.


Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.


-51.43% Decrease in Cost Per Conversion

Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.

0.51
CPO

The Challenge

While Evolution Laser Clinic had worked with an agency previously, they were not nearly achieving the results they would have liked from their Google Ads campaigns. After auditing their account, I discovered a basic Google Ads set-up that lacked ‘intent’ targeting and poorly tracked conversions. I had proposed the following;


  • Amend their lack of accurate tracking.
  • Propose new Remarketing and Google Search Ads strategies.
  • Create highly segmented campaigns for each clinical service.

The Process

The biggest issue was the lack of proper tracking which made it difficult to track the accuracy of the campaigns. I had started off first with tracking implementation and then curated a new Google Ads campaign build strategy. Items in the strategy include:


  • Setting up a more accurate tracking method of all conversion elements.
  • Looking into creating more service and location-specific campaigns.
  • Finding the best-performing ads for the client.
  • Auditing conversion/goal tracking across all accounts.
  • Putting together monthly reporting for both clients and experts.
  • Researching long-tail keywords to test for lower CPCs. One of the most effective strategies was to create individual non-branded campaigns for their services, including ad-group variations of keywords for the same service.
  • Utilising ad extensions and demographic targeting to narrow down the target audience

The Solution

+253.13% Increase in Conversions

Within a few months, we saw a continual month-on-month growth in conversions.


Comparing the start and end date of our campaign, conversion rate had increased by 189.19%.


-51.43% Decrease in Cost Per Conversion

Evolution Laser Clinic's cost per conversion decreased exponentially after refining several of their Google Ads targeting attributes to produce the best return on investment.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.15

CPO

Peugeot

Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.

0.5

CPM

Sauna Shapers

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

Beeline Wellness

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

0.1

CPM

Club Med Belgium

ClubMed is well know luxury Travel Agency with its owns resorts.

I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.

The challenge was to keep CPC low while maintaining booking in their resorts around the world.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.