We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.

0.6
ROAS

The Challenge

Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.


Monthly Budget: $50,000

The Process

For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.


I advertising specific products, focused on what attributes and sales angles for each product converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest Cost per purchase and highest ROAS.


The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.

The Solution

We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.


PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.



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