Their overall Return on Marketing Spend improved by 1.5x within 2 months, with Google Ads improving by 200% and Programmatic having a ROAS of 500%+.

1.5
ROAS

The Challenge

The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.


They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

The Process

I reviewed their Google Ads account for opportunities to lift performance there, as well as looking at other opportunities in other channels.


In this particular case, they were happy to run the Facebook Ads account themselves as it was performing well, so it was not part of the review.


I found several opportunities to improve the ROAS of their Google Ads account and recommended adding Programmatic to their channel mix, with a focus on Dynamic Creative Optimization (DCO) and Remarketing driven by sophisticated machine learning algorithms.


I also reviewed their SEO strategy, at the time managed by an SEO agency and identified further opportunities to get more 'bang for their buck in that channel.

The Solution

Their overall Return on Marketing Spend improved by 1.5x within 2 months, with Google Ads improving by 200% and Programmatic having a ROAS of 500%+.

Skills Used

Paid Ads,Web Development,Paid Ads,Google Shopping,Marketing Strategy,SEO

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

American Broker Management

Website Design and Development Services.


Build a website that looks pretty, modern and profesional.


Made for performance, SEO, visibility, and made to grow businesses and their presences.

0.1

CPL

North Ave Education

This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

F45 UK division

  • Build out a list of influencers and models to work with F45 Chiswick location and increase brand awareness.


The Fresh Air Fund

To help improve traffic to site as well as revenue

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.