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Their overall Return on Marketing Spend improved by 1.5x within 2 months, with Google Ads improving by 200% and Programmatic having a ROAS of 500%+.
The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.
They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.
I reviewed their Google Ads account for opportunities to lift performance there, as well as looking at other opportunities in other channels.
In this particular case, they were happy to run the Facebook Ads account themselves as it was performing well, so it was not part of the review.
I found several opportunities to improve the ROAS of their Google Ads account and recommended adding Programmatic to their channel mix, with a focus on Dynamic Creative Optimization (DCO) and Remarketing driven by sophisticated machine learning algorithms.
I also reviewed their SEO strategy, at the time managed by an SEO agency and identified further opportunities to get more 'bang for their buck in that channel.
Their overall Return on Marketing Spend improved by 1.5x within 2 months, with Google Ads improving by 200% and Programmatic having a ROAS of 500%+.
Paid Ads,Web Development,Paid Ads,Google Shopping,Marketing Strategy,SEO
Beauty
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Create a social media presence and online community to build brand awareness, trust and drive online sales.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
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