I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.


Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.

0.34
CPO

The Challenge

Anya is an early-stage startup offering D2C postpartum solutions for new moms. Products include a Monthly Recovery Plan (subscription) and individual products such as their Recovery Tonic, Lactation Tea, and Nipple Balm.


Platforms:

✅ Facebook

✅ Instagram


Challenges: 

? High CPMs for female only-targeted products

? Limited creative testing and learnings

? High ATC costs and low CTRs

The Process

Role(s):

? Paid Social Advertiser

? Creative Strategist


Process:

? Initial Audit & Analyses

? Custom Report

? Account Restructure

? Weekly Meetings (ongoing)

? Test & Learn (ongoing)

The Solution

I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.


Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The British International School Kuala Lumpur

Client wishes to know keywords in Malay that are currently driving traffic to their website.

Careline

It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.

Birth Right Isreal

Drive donation Revenue

0.5

CPO

Bulletproof 360

Help grow the direct to consumer business for Bulletproof 360 / ecommerce business

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.