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I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.
Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.
Anya is an early-stage startup offering D2C postpartum solutions for new moms. Products include a Monthly Recovery Plan (subscription) and individual products such as their Recovery Tonic, Lactation Tea, and Nipple Balm.
Platforms:
Challenges:
? High CPMs for female only-targeted products
? Limited creative testing and learnings
? High ATC costs and low CTRs
Role(s):
? Paid Social Advertiser
? Creative Strategist
Process:
? Initial Audit & Analyses
? Custom Report
? Account Restructure
? Weekly Meetings (ongoing)
? Test & Learn (ongoing)
I achieved a 4x increase in CTR over a 6-month period through aggressive creative testing and optimization. I also reduced ATC costs by more than 50%.
Anya’s best ad account performance has been achieved under my management. They previously leveraged an agency for paid social management before partnering with me.
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