American Eagle Outfitters Case Study

The Challenge

The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.

The Process

I was responsible for the AEO social media strategy development and execution across Instagram, Facebook, Twitter, Snapchat, Pinterest and our Blog. I also managed influencer relationships and was responsible for all community management.

The Solution

Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.

Website

http://www.ae.com

Skills Used

Branding,Other,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management

Industry

Style & Fashion

Results by the numbers

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