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Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
I was responsible for the AEO social media strategy development and execution across Instagram, Facebook, Twitter, Snapchat, Pinterest and our Blog. I also managed influencer relationships and was responsible for all community management.
Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
Branding,Other,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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