
Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
I was responsible for the AEO social media strategy development and execution across Instagram, Facebook, Twitter, Snapchat, Pinterest and our Blog. I also managed influencer relationships and was responsible for all community management.
Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
Branding,Other,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management
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Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

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