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Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
I was responsible for the AEO social media strategy development and execution across Instagram, Facebook, Twitter, Snapchat, Pinterest and our Blog. I also managed influencer relationships and was responsible for all community management.
Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
Branding,Other,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management
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Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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