We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!
We analyzed their ad account and started testing new copywriting, new audiences and made completely new creatives with our internal studio team (video & image). We also explored new channels to grow their sales such SMM, Pinterest & Google.
We were able to take their ROAS from 0.9 to 3+ within just 2 months of working with them while bringing on new channels such as SMM, Google Shopping & Pinterest ads.
Paid Ads,Paid Ads,Social Media Management,Branding,Copywriting,Paid Ads,Google Shopping
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I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
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