Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
WingTel- wingalpha.com Led Multi Channel Marketing strategy which Included Paid social, Paid Search, Affiliate Marketing, & Print
I was able take WingTel from 1k subscription Users to over 100k in the span of 3 years resulting in $50m ARR revenue for the Company. There was no digital inbound strategy in place, all current customers were from friends, family and referral sites. The implementation I put into place was a 100% digital focused strategy with a small portion of our plans coming from print as well.
-Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
Paid Ads,Paid Ads,Paid Ads,CMO,Branding,Web Development,CRO,Other
Technology
Put your e-mail in and we'll arrange a consultation call for you
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.