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Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
WingTel- wingalpha.com Led Multi Channel Marketing strategy which Included Paid social, Paid Search, Affiliate Marketing, & Print
I was able take WingTel from 1k subscription Users to over 100k in the span of 3 years resulting in $50m ARR revenue for the Company. There was no digital inbound strategy in place, all current customers were from friends, family and referral sites. The implementation I put into place was a 100% digital focused strategy with a small portion of our plans coming from print as well.
-Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
Scaled spend from 100 a day to $15k a day all while bringing down our costs across the board that made Wing Profitable in 2021
-The Optimizations that were was
-full funnel starting with copy and creative
- All the way down to check out flow and sales pages
-Zoned in on Verizon and AT&T users as they were the cheapest and quickest to convert to Wing customers. (the costs we accrued from Any other carrier from a support standpoint wasn't worth acquiring after looking at the P&L for those users)
-Multiple audience AB test/ Landing page AB testing and Full funnel Ab testing.
-Pushed for switching from Lead to agent model to strictly sim to purchase and activation. This allowed the company to become profitable in one year cutting CPA down from $140 to $85 per activation.
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