Best 10 Digital Advertising Agencies For Healthcare In 2024

Q: What is healthcare digital advertising?

Healthcare digital advertising refers to using online and digital channels to promote healthcare services, products, and brands. It involves creating and placing targeted ads on various digital platforms, such as search engines, social media, websites, and mobile apps. Healthcare digital advertising aims to reach and engage potential patients, educate them about health-related topics, and drive them to take specific actions, such as booking an appointment or downloading a mobile app. Some common types of healthcare digital advertising include: Effective healthcare digital advertising requires a deep understanding of patient behavior, preferences, and pain points and compliance with industry regulations and ethical standards.

Q: How big is the healthcare digital marketing market?

The healthcare digital marketing market is substantial and growing rapidly. According to recent industry reports, the global market for digital marketing in healthcare is valued at several billion dollars, with projections indicating continued expansion. Factors driving this growth include increased internet usage, the rise of mobile health applications, and the growing emphasis on personalized patient experiences. The market's size reflects the increasing investment by healthcare organizations in digital strategies to reach and engage patients effectively.

Q: Why is digital marketing essential for the healthcare industry?

A digital marketing agency provides a range of services to help businesses and organizations achieve their marketing goals through digital channels. The specific services offered by a digital marketing agency can vary but typically include the following: By partnering with a digital marketing agency, businesses can leverage the agency's expertise, resources, and tools to develop and execute effective digital marketing strategies that drive measurable results.

Q: Is healthcare marketing hard?

Healthcare marketing presents unique challenges, making it more complex than other sectors. Regulatory constraints, such as HIPAA compliance, restrict how patient information can be used in marketing. Additionally, the healthcare industry requires a high level of accuracy and sensitivity in communication due to the nature of medical services. Marketing strategies must also address the diverse needs of patients and healthcare professionals, making it crucial for marketers to stay informed about industry trends and regulations.

The right digital marketing agency can greatly impact your healthcare business's success. We've done the research to bring you the top 10 agencies specializing in medical marketing.

By Christy Roberts

Edited by Janet Barben

Published October 23, 2024.

Are you overwhelmed by the constant pressure to market your healthcare practice online? Many healthcare providers struggle to balance patient care with the demands of digital promotion. Yet, a strong online strategy can significantly boost patient acquisition and retention, making it a vital component of any successful medical practice.
Digital advertising for healthcare goes beyond simple marketing. It's about creating meaningful connections with patients, educating them about health issues, and showcasing your expertise.
This article presents our 10 best digital marketing agencies for healthcare this year. These firms specialize in the unique challenges of medical marketing, including strict regulatory compliance and the need for trust-building content. 
﻿
Our top picks 
﻿
How we choose the best expertsEvery expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
﻿
Top 51. BlueTuskr. - Best digital advertising agency overall.
2. Zonder Marketing. - Best for data-driven businesses.
3. K6 Agency. - Best for brands needing CRO.
4. WebTmize. - Best for eCommerce businesses.
5. Whitelabeled Media. - Best for partner-oriented relationships.
﻿
Brief overviewBlueTuskr stands out for its holistic approach to digital marketing, focusing on both organic and paid strategies to drive e-commerce growth. Its expertise in analyzing previous marketing efforts allows it to tailor solutions that address specific business needs, whether it's enhancing lead quality or boosting revenue. This strategic depth is complemented by its commitment to continuous testing and optimization, ensuring that campaigns evolve and improve over time.
Why we chose BlueTuskrWhat sets BlueTuskr apart is its ability to deliver results through a combination of targeted social media, search engine marketing, and data-driven adjustments. Its track record of successfully positioning clients as industry leaders highlights its effectiveness in creating impactful marketing strategies that align with client's goals and growth objectives.
Budget: $2k - $200k
Track record: Customized marketing has led to a 115% revenue increase for Styku and a 120% revenue growth for Lifelong Collectibles. 
Industry focus: Art & entertainment, automotive, baby, beauty, electronics, food & drink, health & wellness, home & garden, pets, professional services, sports, outdoors & fitness, style & fashion, technology
Pros
﻿
Combines organic SEO with targeted paid advertising campaigns
Focuses on building long-term brand awareness and visibility
Offers a full range of digital marketing services
Cons
﻿
Could be more specialized in certain niche advertising platforms
﻿
Brief overviewZonder Marketing stands out for its methodical approach to enhancing digital marketing strategies. Its expertise in SEM, Paid Social, and SEO allows it to tailor campaigns specifically to client needs, driven by meticulous data analysis. The agency's ability to restructure marketing accounts and adjust strategies based on profit margins rather than just product categories demonstrates a unique focus on maximizing profitability.
Why we chose Zonder MarketingWe chose Zonder Marketing for its excellence in developing comprehensive marketing funnels and utilizing diverse creative types to engage target audiences. The team's commitment to refining messaging and optimizing campaign performance across various channels ensures that clients see significant improvements in return on ad spend and overall growth.
Budget: Up to $1M+
Track record: Zonder Marketing achieved a 94% year-over-year profit growth, a 32% increase in ROAS, and tripled revenue in Google Shopping campaigns.
Industry focus: Electronics, professional services, health & wellness, style & fashion, social & community, technology
Pros
﻿
Successful restructuring of marketing accounts for better profitability
Significant improvements in return on ad spend and growth
Expertise in SEM, Paid Social, and SEO
Cons
﻿
Absence of details on creative design services or capabilities
﻿
Brief overviewK6 Agency stands out for its comprehensive and data-driven approach to digital marketing. It excels in revamping websites, focusing on user experience and conversion rate optimization, which is crucial for eCommerce success. The team's ability to integrate high-quality SEO practices and tailor social media strategies ensures that clients achieve a strong online presence and improved engagement.
Why we chose K6 AgencyWe chose K6 Agency because its proficiency in managing multi-channel paid advertising campaigns sets them apart. The team utilizes a combination of strategic insights and innovative ad creatives to enhance targeting and maximize return on ad spend. Its commitment to open communication and creativity makes it a standout partner for brands looking to elevate their marketing efforts.
Budget: Up to $200k
Track record: K6 Agency boosted ROAS from 0.5 to 5, achieved $13,484 in revenue from a $1,467 ad spend, and increased Facebook ad ROAS by 68%.
Industry focus: Beauty, professional services, art & entertainment, home & garden, style & fashion, pets, sports, outdoors & fitness, real estate, finance, baby, food & drink, health & wellness
Pros
﻿
Successful in managing both social media and paid campaigns
Proven track record of improving ROAS and overall sales
Strong focus on partnership and open communication
Cons
﻿
May require a commitment to new strategic approaches, which could be challenging for some businesses
﻿
Brief overviewWebTmize is a digital marketing agency specializing in performance-driven campaigns across multiple channels. With a foundation in SEO and SEM, the agency offers a range of services, including Google, Meta, and Bing Ads, as well as email marketing and HubSpot CRM implementation. WebTmize’s approach emphasizes tailored strategies that align with client goals, focusing on scaling paid media, optimizing campaigns, and acquiring new leads. The agency’s portfolio showcases its ability to manage and scale advertising campaigns effectively, helping clients from various industries enhance their online presence. WebTmize is known for driving significant growth in sales and lead generation through customized digital strategies, whether it's boosting eCommerce platforms or expanding a local business online.
Why we chose WebTmizeWe chose WebTmize for its combination of technical expertise and strategic insight. The agency positions itself as a partner for businesses seeking to achieve measurable results in their digital marketing efforts. The agency’s work spans a diverse set of projects, from launching eCommerce platforms to increasing brand awareness, all while focusing on delivering value to its clients.
Budget: Up to $1M+
Track record: WebTmize achieved 50-100% annual revenue growth, doubled e-commerce sales for a local store, and significantly increased leads through targeted digital campaigns.
Industry focus: Baby, beauty, education, finance, food & drink, health & wellness, home & garden, professional services, real estate, sports, outdoors & fitness, style & fashion, technology, travel
Pros
﻿
Data-driven strategies for all campaigns
Helps scale paid media for high ROI
Specializes in e-commerce and SaaS
Cons
﻿
Limited details on their data science approach
﻿
Brief overviewWhitelabeled Media positions itself as a long-term partner rather than a mere service provider. Its approach emphasizes close collaboration, delivering actionable insights and strategic guidance that drive brand growth. The team prioritizes understanding clients' unique needs and adapting strategies to meet evolving goals. The agency employs a structured framework—Measure, Test, Iterate—to optimize campaigns and achieve significant results. By testing various products and keywords, it refines its strategies to maximize performance across multiple platforms.
Why we chose Whitelabeled MediaWe chose Whitelabeled Media for its tailored solutions to different marketing channels, ensuring that messaging aligns with each stage of the customer journey. The agency's strategies include optimizing product feeds and navigating complex policies to overcome challenges and effectively meet client objectives.
Budget: Up to $1M+
Track record: Whitelabeled Media achieved a 186% increase in revenue, a 300% rise in transactions, and a 3,597% boost in sessions year-over-year.
Industry focus: Style & fashion, automotive, health & wellness, professional services, sports, outdoors & fitness
Pros
﻿
Tailored strategies for different marketing channels and needs
Expertise in navigating complex policies and industry challenges
Structured framework for ongoing campaign optimization and refinement
Cons
﻿
Limited information on quick, short-term campaign solutions
﻿
Brief overviewREN Marketing offers a tailored approach to digital marketing. The agency excels in developing and executing customized strategies across various services, from SEO and PPC to social media and web design. Its focus on creating data-driven, high-impact campaigns ensures that every client receives a solution that is finely tuned to their specific needs and goals.
Why we chose REN Marketing LLCWe chose REN Marketing for its commitment to meticulous planning and execution. It drives results using a combination of targeted media plans, creative briefs, and high-converting landing pages. The team's dedication to ongoing optimization and client success reflects its expertise and strategic approach, making it a standout choice for businesses seeking to enhance their digital presence.
Budget: $2k - $10k
Track record: REN Marketing consistently generates over 100 leads monthly, scales e-commerce stores to six figures, and maintains a ROAS of over 3 each month.
Industry focus: Professional services, beauty, health & wellness
Pros
﻿
Expertise across SEO, PPC, social media, and web design
A data-driven approach for high-impact campaigns and results
Customizable strategies tailored to specific client needs
Cons
﻿
No mention of advanced analytics or AI integration
﻿
Brief overviewPPC Boost specializes in creating and managing pay-per-click advertising campaigns, focusing on both manual and smart shopping strategies. It implements dynamic search campaigns and utilizes URL-targeted dynamic ad targets to maximize visibility and conversions. The agency excels in manual and ROAS bidding strategies, achieving impressive results through rigorous testing and optimization. The team's dynamic remarketing efforts target all visitor segments, including cart abandoners and customer lists, ensuring consistent re-engagement.
Why we chose PPC BoostKnown for managing Google Ads and Facebook ads accounts, PPC Boost drives substantial revenue increases with high ROAS, especially during peak seasons. The agency effectively scales accounts, enhances shopping campaign structures, and targets both B2B and B2C audiences with finely tuned search campaigns. Prioritizing high-return campaigns, the team employs detailed keyword targeting and regular SQR reviews to improve efficiency, leading to significant growth in eCommerce sales and overall client performance.
Budget: $10k - $1M
Track record: PPC Boost increased ROAS to 600-800% and scaled shopping revenue by over 5000% year-over-year while improving overall ROAS by over 60%.
Industry focus: Style & fashion, technology, finance, sports, outdoors & fitness, automotive, home & garden, education, beauty, health & wellness, food & drink, nonprofit & government
Pros
﻿
Strong track record with Google and Facebook ad accounts
Expertise in manual and smart shopping campaigns
Proficiency with dynamic search and URL-targeted dynamic ad targets
Cons
﻿
Limited information on services beyond PPC advertising
﻿
Brief overviewDigiMar is a team of entrepreneurs dedicated to delivering results and prioritizing effective strategies over marketing fluff. Its approach is straightforward and it manages budgets, ensuring clients get the most value for their investments. For clients like KB Authority, DigiMar focused on optimizing lower funnel queries to achieve exceptional Return on Ad Spend (ROAS). The team implemented keyword-level bidding adjustments and tackled attribution ambiguities by focusing on spend and revenue per brand, leading to significant sales increases.
Why we chose Digi MarWe chose DigiMar because of its results-driven approach and ability to break down what works and what doesn't. This, coupled with its focus on lower-funnel queries, ensures exceptional Return on Ad Spend (ROAS). DigiMar's transparency and strategic thinking set it apart. By addressing attribution ambiguities and focusing on spend and revenue per brand, it provides a comprehensive view of marketing effectiveness.
Budget: $10k - $100k
Track record: DigiMar achieved $2M in monthly sales for KB Authority, increased another client's revenue from $15K to $300K monthly, and reduced CPL by 50% for eMerchant Authority.
Industry focus: Home & garden, finance, professional services, health & wellness, travel
Pros
﻿
Results-driven approach prioritizing client budget optimization
Expertise in lower funnel queries for exceptional ROAS
Innovative keyword-level bidding adjustments and custom scripts
Cons
﻿
Limited focus on brand awareness campaigns
﻿
Brief overviewCasa Media uses a unique blend of creativity and strategic precision. The agency's approach to marketing is not just about delivering results; it's about crafting an experience that transforms viewers into loyal customers. With a strong focus on UI/UX design and innovative inbound marketing, Casa Media ensures that every interaction is meaningful and tailored to the brand’s goals.
Why we chose Casa MediaWe chose Casa Media for its comprehensive and methodical strategy. By addressing everything from authority cleanup to technical SEO, it lays a solid foundation for long-term success. The team's ability to seamlessly integrate creativity with proven techniques makes them the ideal partner for brands looking to elevate their marketing efforts.
Budget: Up to $1M
Track record: Casa Media's strategies led to an 80% sales boost from retargeting, a 4,200% increase in website visits, and a 560% rise in organic reach.
Industry focus: Food & drink, health & wellness, travel, art & entertainment, style & fashion, education, nonprofit & government, finance, sports, outdoors & fitness, home & garden
Pros
﻿
Combines creativity with strategic precision
Marketing strategy, from authority cleanup to backlinks
PPC strategies that align with brand goals
Cons
﻿
May lack emphasis on traditional or offline marketing strategies
﻿
Brief overviewPixated is unwaveringly committed to delivering measurable results. The agency's focus on key performance metrics such as purchases, leads, cost per lead (CPL), and cost per acquisition (CPA) ensures that clients see a direct impact on their bottom line. This results-oriented approach and a dedicated point of contact for each client fosters a personalized experience, prioritizing collaboration and understanding individual business goals.
Why we chose PixatedWe chose Pixated for its growth marketing, web design, and social media strategy services. The agency's team of specialists not only crafts tailored marketing campaigns but also continuously analyzes data to refine strategies and enhance brand engagement. By taking on clients with whom it can genuinely partner, Pixated cultivates long-term relationships that drive sustained growth and success for the brands it serves.
Budget: $5k - $100k
Track record: Pixated has experienced rapid growth, doubling its revenue each year since 2018, and delivers measurable results that impact clients' bottom line.
Industry focus: Health & wellness, electronics, professional services, technology, education, art & entertainment, social & community, beauty, sports, outdoors & fitness, gaming, baby, style & fashion, home & garden
Pros
﻿
Data-driven strategies to boost conversion rates
Measurable results and impact on client's bottom line
Personalized approach with a dedicated point of contact
Cons
﻿
Lack of details on their process for web design and development
﻿
Do I need to hire a digital marketing agency for my healthcare business?Hiring a digital marketing agency for your healthcare business can be very beneficial, especially if you want to increase your patient base, improve patient engagement, and stay competitive in a rapidly evolving industry. 
Professionals specialize in the complex regulations around healthcare advertising while promoting your services online. They can also help manage your online reputation, which is crucial in an industry where trust and credibility are paramount.
﻿
What does a healthcare digital marketing agency do?Develop marketing strategies: Tailors strategies that align with healthcare compliance and industry standards.
Content creation: Produces educational and engaging content that addresses health concerns and promotes your services.
SEO and SEM: Enhances online visibility on search engines, helping patients find your services easily.
Social media management: Engages with current and potential patients through social platforms, providing updates and health tips.
Reputation management: Monitors and improves how your business is perceived online.
﻿
How to choose the best healthcare digital marketing agency for your businessCheck specializationVerify that the agency specializes in healthcare marketing. This ensures that they understand the healthcare sector's unique challenges and compliance issues.
Review past workLook at the results they have achieved for other healthcare clients. Read through their past case studies and testimonials, which showcase their expertise and successes.
Assess compliance knowledgeEnsure the agency is knowledgeable about healthcare advertising regulations and patient privacy laws (like HIPAA in the U.S.). Compliance is crucial to avoid legal issues.
Evaluate communicationChoose an agency that communicates clearly and effectively. Regular updates and transparent reporting are important for a successful partnership.
Consider tools and technologyEnsure that the agency uses the latest technologies and data analytics tools. These can greatly enhance the effectiveness of your marketing campaigns.
﻿
﻿
FAQs
What is healthcare digital advertising?
Healthcare digital advertising refers to using online and digital channels to promote healthcare services, products, and brands. It involves creating and placing targeted ads on various digital platforms, such as search engines, social media, websites, and mobile apps. Healthcare digital advertising aims to reach and engage potential patients, educate them about health-related topics, and drive them to take specific actions, such as booking an appointment or downloading a mobile app.
Some common types of healthcare digital advertising include:
Effective healthcare digital advertising requires a deep understanding of patient behavior, preferences, and pain points and compliance with industry regulations and ethical standards.
How big is the healthcare digital marketing market?
The healthcare digital marketing market is substantial and growing rapidly. According to recent industry reports, the global market for digital marketing in healthcare is valued at several billion dollars, with projections indicating continued expansion. Factors driving this growth include increased internet usage, the rise of mobile health applications, and the growing emphasis on personalized patient experiences. The market's size reflects the increasing investment by healthcare organizations in digital strategies to reach and engage patients effectively.
Why is digital marketing essential for the healthcare industry?
A digital marketing agency provides a range of services to help businesses and organizations achieve their marketing goals through digital channels. The specific services offered by a digital marketing agency can vary but typically include the following: By partnering with a digital marketing agency, businesses can leverage the agency's expertise, resources, and tools to develop and execute effective digital marketing strategies that drive measurable results.
Is healthcare marketing hard?
Healthcare marketing presents unique challenges, making it more complex than other sectors. Regulatory constraints, such as HIPAA compliance, restrict how patient information can be used in marketing. Additionally, the healthcare industry requires a high level of accuracy and sensitivity in communication due to the nature of medical services. Marketing strategies must also address the diverse needs of patients and healthcare professionals, making it crucial for marketers to stay informed about industry trends and regulations.
﻿
﻿
Hire a digital marketing agency with data-backed resultsFinding the right healthcare digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven healthcare digital marketing agencies. Their dedication to improving your digital presence and increasing your patient retention lands them the title of best healthcare digital marketing agency with us. 
BlueTuskr helps eCommerce brands grow by combining organic and paid marketing strategies, focusing on lead quality and revenue growth through continuous testing. Zonder Marketing specializes in SEM, Paid Social, and SEO, tailoring campaigns focusing on maximizing profitability through detailed data analysis. K6 Agency enhances eCommerce success by revamping websites for better user experience and applying tailored SEO and social media strategies to boost online presence and engagement.
None of the above seems like the right fit? Not to worry. With Mayple you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away! 
﻿