10 Top Email Marketers to Hire in 2024

Email marketing is by far the most lucrative marketing channel of them all. Brands make $44 for every $1 they spend on email marketing, and on the B2B marketing side, companies are still expected to be contacted through email.

Looking for the best email marketer to hire this year?

You're in the right place, then -- we have gathered a list of the top 10 email marketers you should consider hiring for your business. Keep reading and find out more.

Out top picks for email marketers

1. Dwight A. - Overall best

2. Manu V. - Best for eCommerce

3. Courtney E. - Best for home & garden brands

4. Adrian B. - Best for Financial businesses

5. Michelle T. - Best for Tech & SaaS

6. Andrea G. - Best for cross-channel projects

7. Paul G. - Best for NGOs

8. Jahnavi R. - Best for Education

9. Djeffrey B. - Best for Fashion

10. Jason H. - Best for Beauty businesses

Why is email marketing so powerful? 

The best way to engage with your audience on a consistent basis is through email. All your marketing channels ultimately lead to your email list. The traffic from your Facebook marketing, Google ads, organic social media marketing, or SEO efforts all land on your site and hopefully convert to either paying customers or at least new email subscribers.

At that point, the best way to communicate with current and potential customers to keep them engaged with your brand is through email marketing.

An expert email marketer needs to know the specific industry of the brand or business intimately. If it’s an eCommerce brand, there are some very specific touchpoints along the customer journey where the brand needs to delight the customer and send them the appropriate email. 

What does an email marketing strategy include?  

Email marketing is powerful because every traffic source and online marketing channel lands on your site. If you set up a popup and connect it with very specific email marketing flows or sequences (sometimes called email drip campaigns) then you end up converting that traffic.

Every comprehensive digital marketing strategy contains a variety of channels that all depend on the conversion rate of your site. Through the right email marketing efforts, brands are able to improve those conversions and increase their sales. 

Successful email campaigns combine UGC, product reviews, automation, and good design to help you increase the conversion rate of all of your traffic. 

We’re talking about the order confirmation email, shipping confirmation, delivery confirmation, the thank you email, the cart abandonment, and the post-purchase email. It’s hard to get each of these email campaigns right.

A true email marketer needs to be an expert in email copywriting, sales writing, content writing, graphic design, have the email platform knowledge, and the digital marketing automation chops to truly excel in this role.

That’s where Mayple comes in. We are veteran marketers ourselves and we’ve built an extensive community of the top email marketing experts in the world. We can match your brand with the perfect vetted email marketer, with proven industry-specific results, that will make sure your brand is firing on all cylinders.

Grow your leads and sales with the right email marketing strategy

Email marketing is a really cost-effective strategy to grow your leads and sales. Email tools and platforms are fairly inexpensive and the results you get from each campaign can make a massive difference in your business.

Email marketing also improves the conversion rates and success of all your demand generation (organic or paid), whether that's Facebook advertising campaigns, Google ads, customer loyalty programs, so it works really well in combination with the other digital marketing channels you already have.

Another powerful feature of this channel is email automation. An expert email marketer can literally power up a tool, set up custom flows for 10-15 different scenarios, and automate it all with AI software. That way, the right email gets automatically sent to the right customer at the right time.

Another huge opportunity is email segmentation. There are myriads of tools and techniques that allow you to segment your audience in a smart way to maximize profit and engagement. This allows you to focus on the lifetime value of the customer (CLV) instead of burning your lists with mindless discounts and having to continue investing in more Facebook ads. With a focus on CLV, you can improve the rate of repeat purchases and ensure the long-term growth and scalability of your business.

What should you look for when hiring an email marketer? 

The most important thing to look for is a proven track record of managing similar email campaigns for similar companies. They should also have experience in your industry or business niche. They should be analytical, be savvy with tools like Mailchimp, Google Analytics, and Shopify Analytics, and be able to A/B test and optimize email campaigns. They should also be organized, excel at marketing communication, and genuinely love everything that has to do with email marketing. 

Which skills should every great email marketer have?

Email marketing is both an art form and a science. It takes good copywriting, elegant design, and some very technical skills to provide an unforgettable brand experience for the customer. Here are some of the most important skills that an expert email marketer needs to have.

Copywriting

The email subject line and preview text are the two most important sentences in the email. They need to be compelling enough for the user to click and open the email. Then comes the headline of the email and the rest of the text. 

The email content is super important and because most of us are checking email on our smart devices, it needs to be short, sweet, and to the point, just like the call to action (CTA). A good email marketer needs to be a master copywriter. Some email specialists get asked to help with social media content creation as well so content marketing skills are essential for this role. 

Design

Whether you are working with an in-house or freelance designer, the email marketer needs to have some design chops to lead the charge. They need to be able to understand the best image sizes to use, color contrasts, and be up-to-date with all the latest email design standards. People absolutely do judge a company by the look of their email, and design is by far the most important element of each email. 

Even if you already have a design team it’s important to have an email marketer in your company who is skilled and knowledgeable and can quickly edit an image at the last minute.

Segmentation

An expert email marketer needs to know how to segment their list. This is a key aspect of digital marketing automation that can literally drive your sales through the roof. A smart email marketing specialist knows to create different customer segments, send out different messaging to each, and optimize as they go.

Customer journey

It’s super important for the email marketer to see the big picture and keep messaging consistent throughout the customer’s through the digital marketing funnel. Email newsletters are meant to target the lead in the awareness stage, promotional emails are meant to close a lead with high-intent, while post-purchase emails are meant to delight the customer after they purchase.

Retention

Retention is absolutely key. It’s so easy to burn through an email list with incorrect email campaign messaging. Sometimes novice marketers rush to close the customer by blasting them with coupons and last-minute offers. That may work in the short term but it can certainly decrease customer retention in the long run. That’s why you need a veteran email marketer that knows the delicate balance between increasing sales and ensuring long-term retention.

A/B testing

Every audience is different and it’s crucial to test different messaging, subject lines, and email copy and continue to optimize. A lot of email marketing consultants may suggest a broad A/B testing strategy but you need someone that is able to plan and execute every test and interpret the data. 

Light HTML coding

A good email marketer needs to know how to code in HTML, change email templates, and create customizations. Even if you have an in-house team of developers working with an email marketing consultant that knows how to edit HTML templates or create templates from scratch is a huge advantage. 

Email deliverability & list cleaning

It’s important to continuously monitor how many emails actually get to the recipient's inbox, and continue to clean your email list. If you keep a lot of un-engaged leads on your list your email deliverability will slowly go down and it will affect your active subscribers. This is another technical aspect of email marketing that’s absolutely crucial.

SMS & omnichannel integrations

Email marketing becomes even more powerful when you combine it with other channels like SMS, push notifications, and chat messages. Every digital marketing strategy needs to have a number of channels that all work together. A good email marketer should have a deep understanding of the various omnichannel tools and how to make them all work together to improve the overall of the brand’s email list and turn those leads into sales.

Email tool generalist

There are a ton of different email service providers on the market today. We’re talking about Mailchimp, Klaviyo, ReSci, Zaius, MailerLite, Constant Contact, Hubspot, Salesforce, and more. Your company needs a versatile email marketer that can work with any of the tools and marketing platforms in your marketing tech stack. 

Every year there is new email marketing software coming out on the market and an email marketer needs to know each new generation of tools intimately. They also need to work well with your internal team of in-house employees.

Pro tip: check out our ultimate guide to the best marketing tools to use in 2024

Analytics expert

Last but not least, every freelance email marketing expert you hire should be a master in analytics. They should be able to use Google Analytics to see how all the various channels interact with each other, and which campaigns and leads work best for each target audience.

Which KPIs should an email marketer focus on? 

An expert email marketer would first audit your account and then create an email strategy based on your current metrics and your future goals. The most common key performance indicators (KPIs) that you should ask about when you interview candidates are - open rates, bounce rates, deliverability rates, and click-through rates (CTR). 

Check out our comprehensive guide on the top email marketing KPIs you should track.

When should you hire an email marketer?

Sadly a lot of brands don’t put enough time and effort into email marketing. Some brands don’t put the energy into creating winning emails, or segmenting their lists, or even making sure that their lists are healthy and their emails actually get delivered to the customer. 

If you don’t have anyone working on your email marketing it’s a great idea to hire a freelance email marketer that has proven experience in your specific niche. And even if you already have a marketing team that is handling all the email marketing campaigns, it’s great to get an expert to take a quick look and see what quick fixes need to be made. 

Hire an expert email marketer to give you a clear picture of your campaign performance what improvements and optimization you need to implement to grow your sales and bring your company to the next level.

Contact us today and allow us to match you with an email marketer with industry experience and a proven track record of success!