Top 10 Conversion Rate Optimization Marketers to Increase Your Conversion Rate in 2024

Some websites resemble a black hole. Visitors come in, browse around, and then...vanish like digital ghosts. No clicks, conversions, nothing. Conversion rate optimization (CRO) can be your lifeline here because:

• The average conversion rate across all industries is 2.35%, while the top 10% of websites convert at 11%+. Meaning? There's always room for improvement.
• Even a 1-2% conversion rate increase can double your revenue.

But easier said than done, right? We get it. Successful CRO is like the art of persuasion. So, even if you're not a CRO expert, you can partner with one. That's why we've curated a list of the best conversion rate optimization marketers to help you elevate your conversion rates and transform visitors into devoted customers.

Our top picks for the best conversion rate optimization marketers

1. Laureen B. - Best overall

2. Austin L. - Best for optimizing conversions through paid ads

3. Chris W. - Best for optimizing social media acquisition campaigns

4. Eldar E. - Best for improving website content

5. Dan G. - Best for data-driven CRO

6. Brad J. - Best for small businesses

7. Murtaza A. - Best for established businesses

8. Maxime G. - Best for optimizing landing pages

9. Arik B. - Best for eCommerce brands

10. Bing H. - Best for growth marketing

What is a conversion rate optimization marketer?

A conversion rate optimization (CRO) marketer is a professional who specializes in improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

At heart, they try to answer this question: "Why aren't visitors completing this action?". Using data and CRO tools like heatmaps and surveys, CRO marketers uncover the culprits behind low conversions, like confusing forms, unclear buttons, or boring content. But they're not just finger-pointers—they're also designers at heart, suggesting changes to make the user experience smoother and more persuasive.

Why is conversion rate optimization so powerful?

CRO is one of the most impactful disciplines, especially for eCommerce brands. Why? When you improve the conversion of your website as a whole, it impacts every single traffic acquisition channel—Facebook ads, email marketing campaigns, influencer campaigns, affiliates, you name it. All of your digital marketing campaigns start converting at a higher rate.

If CRO is so powerful, why isn't everyone using it?

The challenge is that you need someone who's good with data to properly set up A/B tests and CRO experiments and make the right decisions. It’s important to gather the data correctly (through heat maps, surveys, or live recorded sessions), create the right variants, and determine when there's statistical significance.

Another challenge is that sometimes upper management is against a certain change to the site and will try to prevent a marketer from testing it to get the right data. That’s why brands need to hire expert marketers with proven experience in improving conversions in their particular industry and the ability to show upper management their results from the past.

When is the right time to work on your conversions?

The blunt answer? Yesterday. Unless you're about to launch a brand new site, there's no reason to delay working on improving your conversions. By constantly monitoring user experience, you catch errors before they cause large issues for your business.

Another great time to start conversion rate optimization is when you've just launched a new marketing channel—let’s say Facebook ads. You've done everything correctly, your content is on point, and your campaigns are set up perfectly...yet you’re not getting the ROAS you need to be profitable.

That’s when you should get a conversion optimization marketer to dig deep into your site data and figure out if you have a problem somewhere in your marketing funnel. They normally check the conversion rates of your home page, product pages, and checkout process.

You might need just one little tweak, one CTA adjustment, or a change in the functionality of your product pages to make your Facebook ads profitable. That’s the magic of CRO.

Improve your conversions with the right CRO strategy

Improving your site’s conversion rate is not as easy as 1-2-3.

It takes a very skilled marketer to set your business up for success. Here are the right elements that every conversion rate optimization strategy should have:

A thorough CRO audit

CRO experts will look at every aspect of your site and get data from the user (through heatmaps, surveys, or live recordings) on what negatively impacts your conversions.

The right experiment setup

Now, the CRO marketer will set up a few hypotheses and create some variations they would like to test. It’s important to isolate each variable and not test everything at once; otherwise, you won't get clear data on the results.

A/B test or multivariate test

A good CRO expert will know when to test two variants in an A/B test and when to create a multivariate test to test multiple variants. The expert will also know which tools and platforms to use, as there are different tools built for different test types. It’s also important to know the timeframe for the test, and how long to test to get good enough data.

Careful analysis of the results and implementation

Analyzing conversion rate means looking at all the data carefully, making sure it’s statically significant and good enough to warrant making that site change. Implementing the change should be done with the latest design trends and best practices to move the needle on your conversions.

The skills that every great CRO marketer should have

Conversion rate optimization is a complex field with a lot of varied disciplines mixed in. A good CRO marketer needs to be an expert in design, data analysis, and marketing, as well as a search fanatic to identify the latest trends and plugins that could help increase site conversions.

Design savvy

CRO marketers need to know how to improve your design. They need to be aware of the latest design trends for all areas of your site—from the home page to the checkout process. Most importantly, they need to tell your design and development team how to implement the right changes.

Analytical skills

CRO is all about data analytics, and you need someone who knows how to gather the data, build variants based on that data, and ultimately make data-based decisions every step of the way. They also need to be skilled at displaying and explaining it in a way that everyone on the team understands (which is not an easy job). Finally, they need to know Google Analytics and Google Tag Manager like the back of their hand.

Marketing

Your chosen CRO marketer needs to have proven results in your industry to make a dent in your conversions. For example, eCommerce is booming. Without eCommerce marketing experience, the CRO marketer could be playing with the data for months without knowing how to draw conclusions and what to test.

People skills

Conversion rate experts must work with the marketing team to optimize a variety of marketing efforts. If your business has a lot of channels, a good CRO expert should be able to interact with the content marketing and social media marketing teams, as well as individual consultants, to set up and achieve the proper conversion goals.

Technical skills

Website optimization requires changing the code and working with website developers to ensure the tracking information is set up correctly for A/B testing. The CRO expert would need to implement changes, but knowing the basics would help them better explain to the dev team what they need.

Loves to do research on the weekend

Your CRO marketer should absolutely love researching new trends in CRO. They should be super knowledgeable about the latest DTC brands and should love to read marketing case studies at the dinner table.

Hire a conversion rate optimization specialist with proven results

Most companies think CRO is all about fancy bells and whistles and making decisions based on opinions, not on quality data. With all of this misinformation out there, it’s important that your CRO expert shows proven results in your industry if they want to win your executive team's trust.

We know the challenge and that’s why we match you with vetted CRO experts. Our extensive screening process, coupled with a detailed personality test, ensures that the Mayple Expert we match with your business will be a good fit for your team. Someone who will blend with your team members perfectly and get started quickly.

We also provide a Mayple Growth Specialist, who becomes your personal project manager and marketing consultant. They will guide your executive team with the rationale behind conducting user testing and CRO experiments on your site. With the right proven results, we take all the friction and risk out of CRO, making it a seamless process for your brand.

Where is the best place to hire a CRO expert?

Mayple takes the hassle out of hiring and onboarding a CRO expert. Here's why:

Extensive vetting process

Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.

Unbiased monitoring

We don’t just match your brand with an expert marketer: we monitor their progress and have regular calls to make sure you're satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas to the experts, and do everything we can to make sure you meet your ROI goals.

Full visibility & transparency

One of the greatest challenges of working with conversion optimization agencies and specialists is that it’s hard to view all the data in one place. Sometimes asking for a better dashboard or a site design change is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier for both the brand and our conversion rate experts to make the right decisions.

A fraction of the cost of a CRO agency

Marketing agencies often charge an arm and a leg for CRO and have a ton of other clients they service. At Mayple, you can get a CRO marketer with proven industry experience at a fraction of the cost—plus, a dedicated Mayple team member to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.

Mayple makes it easy to find the perfect CRO marketer

Our onboarding process is very simple.

• Step 1 - Fill out a quick marketing brief about your business, providing information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you want to achieve.
• Step 2 - We match you with an expert CRO marketer.
• Step 3 - Mayple’s CRO marketing expert presents their marketing plan for your business.
• Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.

Want to hire the top conversion rate optimizers for your business? Get started today.