10 Best Digital Marketing Agencies to Hire for Improving Marketing Efforts
Find the best agencies to help with SEO, CRO, email marketing, social media management, PPC, Facebook Ads, and much more.
Updated July 28, 2024.
The list of best digital marketing in the US depend on the specific needs and goals of your business. For instance, if you need local SEO an agency with expertise in that area would be ideal. If you are looking for an agency with more experience in running paid campaigns, then a different agency might be a better fit.
Are gaps in digital marketing limiting your customer growth goals? Even experienced teams struggle to execute campaigns across all critical channels - from email to paid ads and website fixes.
By providing strategic help and technical know-how for growth opportunities, the right digital partner gets results in SEO, paid ads, and more. Accelerate your company's digital presence with one of the best digital marketing agencies listed below.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands, according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 5
1. Common Ground - Best overall
2. K6 Agency - Best for eCommerce marketing
3. DigiCom - Best for email marketing campaigns
4. Bowler Works- Best for targeted ads to specific audiences
5. Lean Digital - Best for marketing in SaaS and Fintech
Brief overview
K6 Agency has over 6 years of experience in Facebook ads, social media management, and Google ads for eCommerce brands. They offer borderless performance marketing with experience in CRO, SEO, and web design on smaller projects. Their mission is to help their clients generate results by bringing ideas and execution to the table.
Why we chose K6 Agency
K6 Agency leverages over 6 years of expertise in paid social ads, email marketing, CRO, web design, and more to generate client results through integrated channel strategies grounded in audience insights and performance data.
- Budget: $2K - $100
- Track record: 6+ years of service, 150+ clients, 70% engagement rate
- Industry focus: Makeup, cosmetics and perfumes, Bath & body, Consulting services, Clothing and shoes, Sporting equipment, Property management, Vitamins & supplements
Pros
- Assists with a full scope of services from implementation to perfection
- Google and Shopify partnered
- Strong track record
Cons
Guidelines on pricing packages are limited
Brief overview
Common Ground is a results-focused digital marketing agency that consistently provides the visibility, traffic, leads, and conversions their clients need and the service levels they want. Their Facebook ads and eCommerce experience are vast and have proven results.
Why we chose Common Ground Digital
With a proven track record driving triple-digit growth for clients across sectors, Common Ground consistently provides the visibility, traffic, conversions, and service levels brands need through data-backed organic and paid channel strategies.
- Budget: $2K - $100K
- Track record: 112% increase in organic conversions
- Industry focus: Colleges & universities, Early, primary and secondary education, Online courses, Studios and vocational schools
Pros
- Strong focus on growth marketing
- SEO excellence in advertising
Cons
- Clients seeking more comprehensive marketing coverage may need to supplement their offerings with additional agencies
Brief overview
DigiCom specializes in a range of growth-focused services, including email audits, email and SMS strategy development, email design and development, A/B testing, and more. This breadth of services underscores DigiCom's holistic approach to growth marketing, ensuring that every facet of your brand's digital presence is optimized for success.
Why we chose DigiCom
DigiCom takes a metrics-led approach, using email, SMS, web analytics, and more to ensure every digital touchpoint works cohesively to achieve brand growth objectives informed by market testing and optimization.
- Budget: $2K - $100K
- Track record: 4x increase in conversion volume, 300% growth in leads, 179% revenue increase
- Industry focus: Pet shops, food, and supplies, Online courses, Colleges and universities, Vitamins & supplements, Wellness & healthy living
Pros
- Experienced with 30+ ad platforms
- Partnered with Google, Facebook, and LinkedIn
- Offers influencer marketing - a lucrative medium
Cons
- Smaller clients may not get personalized services
Brief overview
Bowler Works brings over 30 years of experience in marketing, advertising, and digital expertise to the table. Their extensive capabilities cover various areas, such as social media, search, email, website content, PPC, eCommerce, and analytics.
Why we chose Bowler Works
With over 30 years of experience, Bowler Works provides comprehensive digital marketing services spanning social, search, content, eCommerce, analytics, and more - tailored to the specific needs of each unique brand they partner with.
- Budget: $2K - $100K
- Track record: Established track record dating back to 2018
- Industry focus: Medical care
Pros
- Targeted audience-centric approach to marketing
- Continuous marketing campaign optimization, driving maximum returns and growth
- Provides valuable data and analytics on campaigns
Cons
- Limited info about case studies or testimonials available
Brief overview
Lean Digital is a data-driven paid media agency with PPC, eCommerce, Paid Social, and Programmatic media expertise. Renowned for being a proven strategic partner, they're good at navigating campaign complexities to deliver effective and efficient results across diverse categories.
Why we chose Lean Digital
As an analytics-driven agency, Lean Digital leverages data to navigate complexity and deliver efficient, effective paid advertising outcomes across platforms from Facebook to Google Ads and beyond.
- Budget: $2K - $100K
- Track record: Partnered with Amazon and Microsoft
- Industry focus: Digital content
Pros
- Dynamic range of services offered
- Offers online analytics for clients monitoring growth progress
- Programmatic advertising approach
Cons
- They might not be suitable for you if you're looking for a PPC or SEO agency
Brief overview
Social Kick offers entrepreneurs a one-stop solution for marketing needs, providing a complete team for videos, Facebook and Google ads, sales funnels, and email marketing. With experts in funnel design, development, digital marketing, and video production, entrepreneurs can streamline their marketing efforts without the need for in-house hires or multiple agencies.
Why we chose Social Kick
Social Kick provides a one-stop digital solution encompassing video production, sales funnel creation, paid advertising, email marketing, and more, so brands have a dedicated team to streamline their digital marketing and execute campaigns end-to-end.
- Budget: $2K - $100K
- Track record: 10x ROAS, 2M in tracked sales, 150% increase in sales
- Industry experience: Makeup, cosmetics and perfumes, Bath and body, Clothing and shoes, Marketing agencies, Art, Nutrition & weight loss, Home electronics
Pros
- Thousands of clients on record
- Specialists in video content creation
- Multiple marketing strategies
Cons
- Limited industry experience means they may not cover your niche
Brief overview
Sortino is many businesses' go-to paid advertising agency, from eCommerce to B2B. They're experts in creating effective Facebook Ad campaigns, PPC campaigns, and boosting organic traffic through top-notch on-site and off-site SEO.
Why we chose Sortino
Sortino tailors data-backed paid strategies across channels like Facebook, Google, and more to maximize relevance, efficiency, and ROI based on each brand's business objectives and target audience insights.
- Budget: $2K - $100K
- Track record: 12+ years of experience
- Industry focus: Finance, Education, Electronics, Health & Wellness, Travel, Style & fashion, Professional Services
Pros
- Proven PPC campaigns in multiple industries
- Tailored performance marketing solutions offered
- Data-accurate focus on marketing
Cons
- Might not be suitable for businesses looking for more organic growth
Brief overview
Tale Digital is the go-to for managing paid search (PPC) campaigns on platforms like Google Ads and Microsoft Ads. Their eCommerce Facebook Ads expertise combined with PPC ads makes for a winning recipe.
Why we chose Tale Digital
With deep expertise in paid social and search, Tale Digital manages high-performing ads across media like Facebook, Instagram and Google to amplify brand visibility and maximize advertising ROI.
- Budget: $2K - $100K
- Track record: 16+ years operational, high client retention
- Industry focus: Banking & Credit Cards, Consulting Services, Home decor, Clothing and shoes
Pros
- Covers a diverse range of marketing platforms
- Strong PPC focus on social media
- Local expertise for targeting specific regions with campaigns
Cons
- Might not be suitable for smaller businesses, on tighter budgets
Brief overview
Cedarwood specializes in SEO, content marketing, and pay-per-click (PPC) advertising, and they do it all with a personal touch. They'll get your Facebook Ads returning good results with a clear focus on ROAS.
Why we chose Cedarwood Digital
Cedarwood combines specialized expertise in SEO, content, and paid advertising to deliver innovative digital solutions centered around ROI for brands seeking growth through channels like Facebook and Google.
- Budget: $2K - $100K
- Track record: 10+ years in service, large client retention rate, award-winning
- Industry focus: Energy efficiency, Maintenance and repair services
Pros
- Offers training for Google Ads and Facebook Ads
- Award-winning marketing agency
- Efficient with client communication during campaigns
Cons
- Limited services mean you'll need to outsource work to multiple agencies
Brief overview
Leveraging in-depth analytics and performance tracking, Sensters develops integrated data-led digital strategies spanning media planning, web design, paid ads, and more to achieve measurable outcomes based on campaign objectives.
Why we chose Sensters
Leveraging in-depth analytics and performance tracking, Sensters develops integrated data-led digital strategies spanning media planning, web design, paid ads, and more to achieve measurable outcomes based on campaign objectives.
- Budget: $2K - $100K
- Track record: Established track record dating back to 2017
- Industry focus: Finance, Electronics, Health & Wellness, Travel, Professional Services, Home & Garden, Style & Fashion, Food & Drink
Pros
- Awarded Top Digital Marketing Agency by Yahoo Finance
- Comprehensive service offering makes them a one-stop marketing partner
Cons
- The processes might need to be fine-tuned when you start working with them
What is a digital marketing agency?
A digital marketing agency is a business you hire to outsource your marketing efforts, instead of hiring an in-house marketing team. A marketing agency can usually offer various digital marketing services, including social media marketing, content marketing, marketing automation, graphic design, search engine marketing, and much more.
You can work with a full-service digital marketing agency that usually offers a whole range of services or a boutique agency that focuses on specific digital channels or has a marketing niche.
What does a digital marketing agency do?
A full-service digital marketing agency is focused on user experience, mobile, social, data analytics, and promotional and advertising services. They manage any number of digital channels, including social media marketing, digital marketing strategy, public relations, and PPC marketing, among others.
Let's discuss some of a digital marketing agency's main offerings:
Content marketing
A content marketing agency would usually do three things:
- Content development: develop a content marketing strategy and a list of topics to write about for the next 3-6 months.
- Content writing: write various types of content for your blog, website, and social media pages. Blog content creation usually involves the use of effective SEO strategies as well as graphic design.
- Content management: manage the team of writers and editors who would bring your content from ideation to execution.
Search engine optimization
An SEO agency specializes in getting you more organic traffic from the biggest search engines like Google and Bing. Search engine optimization could include optimizing your on-page content, link building, digital PR, and developing a business content strategy.
Pro tip: SEO services can get pretty vague on paper, so make sure you know exactly how your SEO agency will optimize your ranking for each search query and how much traffic and SEO efforts they can bring to the table in the long term.
Social media marketing
Social media marketing services optimize channels, boost engagement, create/publish posts, and do video marketing and influencer collaborations. The goal is to increase online presence and organic traffic on platforms. It takes skill to make viral posts that bring qualified leads—success requires experience in generating engagement and quality content.
Email marketing
Your email list is the best way to keep track of your customer data and connect with your potential customers. An email marketing agency can help create a comprehensive list of email strategies to improve your open and click-through rates and increase your email revenue.
Site optimization
Most digital agencies would also help you improve your website. They would run data analytics to find areas of improvement, provide design services to help you make minor modifications to your site based on that data, or manage an entire website if needed.
Performance marketing
Digital marketing agencies run ads on social media, search engines, marketplaces, and publishers. Some work with boutique agencies focused on a specific channel like Google Ads. The scope of advertising services depends on budget, project size, and industry. Offerings include Facebook, Google, Apple, Amazon, and Pinterest ads.
Digital marketing strategy
Many business owners rush to fix ads, forgetting broader strategy. The issue may not be your campaigns but your overall online marketing approach. Building a better digital marketing strategy will help focus efforts on high-ROI areas. This could involve SWOT analysis, competitor review, or examining your digital footprint.
» Learn more with these best digital marketing books in 2024.
Graphic design services
A full-service agency usually has a design team with decades of experience that can offer design services to clients. This could include ad creatives for your social media advertising, banners for your PPC advertising, or branding collateral.
Questions to ask a digital marketing agency before hiring
There are many factors to consider when searching for the perfect digital marketing agency. You will need answers to questions only the best agency can answer. Keep some of these questions in mind:
- Which digital marketing solutions do you offer?
- Which advertising services do you offer? PPC or display advertising? Social media advertising?
- How do you plan to grow our customer acquisition?
- What's your process for managing digital campaigns?
- Could you build us a custom strategy before beginning work on the project?
- Which channels do you specialize in? (direct marketing, search engine marketing, social media marketing, influencer marketing, PPC, etc.)
- Have you worked with similar companies in my industry?
- What's your workload? How many other digital marketing projects are you currently working on?
- How many digital marketing experts are going to help out with my account?
Hire the best digital marketing agency in 2024
Struggling to dedicate enough in-house time and expertise to grow through complex digital marketing strategies? Mayple's selective process identifies agencies to become invaluable extensions of your team. We thoroughly vet each agency's strategic vision, technical expertise across key channels like paid ads and email, and proven ROI delivery.
This allows you to focus internally while partnering with world-class talent that has mastered the evolving array of digital marketing disciplines. Get the dedicated capabilities you need to meet your digital marketing goals.Are gaps in digital marketing limiting your customer growth goals? Even experienced teams struggle to execute campaigns across all critical channels - from email to paid ads and website fixes.
By providing strategic help and technical know-how for growth opportunities, the right digital partner gets results in SEO, paid ads, and more. Accelerate your company's digital presence with one of the best digital marketing agencies listed below.
Our top picks for the best digital marketing agencies
1. Common Ground - Best overall
2. K6 Agency - Best for eCommerce marketing
3. DigiCom - Best for email marketing campaigns
4. Bowler Works- Best for targeted ads to specific audiences
5. Lean Digital - Best for marketing in SaaS and Fintech
6. Social Kick - Best for video content marketing
7. Sortino Marketing - Best for Facebook Ads management
8. Tale Digital - Best for PPC marketing strategies
9. Cedarwood Digital - Best for search engine optimization (SEO)
10. Sensters - Best for comprehensive tracking and ad refinement
What is a leading digital marketing agency?
A digital marketing agency is a business you hire to outsource your marketing efforts, instead of hiring an in-house marketing team. A marketing agency can usually offer various digital marketing services, including social media marketing, content marketing, marketing automation, graphic design, search engine marketing, and much more.
You can work with a full-service digital marketing agency that usually offers a whole range of services or a boutique agency that focuses on specific digital channels or has a marketing niche.
1
Common Ground Digital
Digital marketing specialists | Facebook Ads | PPC
Brief overview
Common Ground is a results-focused digital marketing agency that consistently provides the visibility, traffic, leads, and conversions their clients need and the service levels they want. Their Facebook ads and eCommerce experience are vast and have proven results.
Why we chose Common Ground?
With a proven track record driving triple-digit growth for clients across sectors, Common Ground consistently provides the visibility, traffic, conversions, and service levels brands need through data-backed organic and paid channel strategies.
- Industry experience: Multiple industries
- Track record: 112% increase in organic conversions
- Services: Digital marketing | PPC | Paid Social | Organic growth
Pros and cons
Strong focus on growth marketing
SEO excellence in advertising
Clients seeking more comprehensive marketing coverage may need to supplement their offerings with additional agencies
2
Digital marketing specialists | SMM | Google Ads
Brief overview
K6 Agency has over 6 years of experience in Facebook ads, social media management, and Google ads for eCommerce brands. They offer borderless performance marketing with experience in CRO, SEO, and web design on smaller projects. Their mission is to help their clients generate results by bringing ideas and execution to the table.
Why we chose K6 Agency?
K6 Agency leverages over 6 years of expertise in paid social ads, email marketing, CRO, web design, and more to generate client results through integrated channel strategies grounded in audience insights and performance data.
- Industry experience: Multiple industries
- Track record: 6+ years of service, 150+ clients, 70% engagement rate
- Services: Digital marketing | Facebook Ads | SMM | Google Ads | eCommerce ads
Pros and cons
Assists with a full scope of services from implementation to perfection
Google and Shopify partnered
Strong track record
Guidelines on pricing packages are limited
3
Digital marketing specialists | Lead generation
Brief overview
DigiCom specializes in a range of growth-focused services, including email audits, email and SMS strategy development, email design and development, A/B testing, and more. This breadth of services underscores DigiCom's holistic approach to growth marketing, ensuring that every facet of your brand's digital presence is optimized for success.
Why we chose DigiCom?
DigiCom takes a metrics-led approach, using email, SMS, web analytics, and more to ensure every digital touchpoint works cohesively to achieve brand growth objectives informed by market testing and optimization.
- Industry experience: Multiple industries
- Track record: 4x increase in conversion volume, 300% growth in leads, 179% revenue increase
- Services: Digital marketing | Email marketing | Lead generation | SMM
Pros and cons
Experienced with 30+ ad platforms
Partnered with Google, Facebook, and LinkedIn
Offers influencer marketing - a lucrative medium
Smaller clients may not get personalized services
4
Digital marketing specialists | Email marketing
Brief overview
Bowler Works brings over 30 years of experience in marketing, advertising, and digital expertise to the table. Their extensive capabilities cover various areas, such as social media, search, email, website content, PPC, eCommerce, and analytics.
Why we chose Bowler Works?
With over 30 years of experience, Bowler Works provides comprehensive digital marketing services spanning social, search, content, eCommerce, analytics, and more - tailored to the specific needs of each unique brand they partner with.
- Industry experience: Multiple industries
- Track record: Established track record dating back to 2018
- Services: Digital marketing | Email marketing | SMM | Google Ads | Analytics
Pros and cons
Targeted audience-centric approach to marketing
Continuous marketing campaign optimization, driving maximum returns and growth
Provides valuable data and analytics on campaigns
Limited info about case studies or testimonials available
5
Digital marketing specialists | Social Media Ads
Brief overview
Lean Digital is a data-driven paid media agency with PPC, eCommerce, Paid Social, and Programmatic media expertise. Renowned for being a proven strategic partner, they're good at navigating campaign complexities to deliver effective and efficient results across diverse categories.
Why we chose Lean Digital?
As an analytics-driven agency, Lean Digital leverages data to navigate complexity and deliver efficient, effective paid advertising outcomes across platforms from Facebook to Google Ads and beyond.
- Industry experience: SaaS, FinTech, retail
- Track record: Partnered with Amazon and Microsoft
- Services: Digital marketing | Social Media Ads | Google Ads | CRO
Pros and cons
Dynamic range of services offered
Offers online analytics for clients monitoring growth progress
Programmatic advertising approach
Pricing and package info is unavailable without a consult
6
Digital marketing specialists | Video marketing
Brief overview
Social Kick offers entrepreneurs a one-stop solution for marketing needs, providing a complete team for videos, Facebook and Google ads, sales funnels, and email marketing. With experts in funnel design, development, digital marketing, and video production, entrepreneurs can streamline their marketing efforts without the need for in-house hires or multiple agencies.
Why we chose Social Kick?
Social Kick provides a one-stop digital solution encompassing video production, sales funnel creation, paid advertising, email marketing, and more, so brands have a dedicated team to streamline their digital marketing and execute campaigns end-to-end.
- Industry experience: Mostly health and beauty
- Track record: 10x ROAS, 2M in tracked sales, 150% increase in sales
- Services: Digital marketing | Video marketing | eCommerce | Facebook Ads
Pros and cons
Thousands of clients on record
Specialists in video content creation
Multiple marketing strategies
Limited industry experience means they may not cover your niche
7
Digital marketing specialists | SEO | CRO
Brief overview
Sortino is many businesses' go-to paid advertising agency, from eCommerce to B2B. They're experts in creating effective Facebook Ad campaigns, PPC campaigns, and boosting organic traffic through top-notch on-site and off-site SEO.
Why we chose Sortino Marketing?
Sortino tailors data-backed paid strategies across channels like Facebook, Google, and more to maximize relevance, efficiency, and ROI based on each brand's business objectives and target audience insights.
- Industry experience: Multiple industries, especially eCommerce
- Track record: 12+ years of experience
- Services: Digital marketing | SEO | CRO| PPC | Social media management
Pros and cons
Proven PPC campaigns in multiple industries
Tailored performance marketing solutions offered
Data-accurate focus on marketing
Pricing information could not be found
8
Digital marketing specialists | Facebook Ads
Brief overview
Tale Digital is the go-to for managing paid search (PPC) campaigns on platforms like Google Ads and Microsoft Ads. Their eCommerce Facebook Ads expertise combined with PPC ads makes for a winning recipe.
Why we chose Tale Digital?
With deep expertise in paid social and search, Tale Digital manages high-performing ads across media like Facebook, Instagram and Google to amplify brand visibility and maximize advertising ROI.
- Industry experience: Multiple industries
- Track record: 16+ years operational, high client retention
- Services: Digital marketing | Facebook Ads | Google Ads | PPC | Google Shopping
Pros and cons
Covers a diverse range of marketing platforms
Strong PPC focus on social media
Local expertise for targeting specific regions with campaigns
As a highly established firm with great expertise, their services come at a cost that small businesses may struggle with
9
Digital marketing specialists | Google Ads
Brief overview
Cedarwood specializes in SEO, content marketing, and pay-per-click (PPC) advertising, and they do it all with a personal touch. They'll get your Facebook Ads returning good results with a clear focus on ROAS.
Why we chose Cedarwood Digital?
Cedarwood combines specialized expertise in SEO, content, and paid advertising to deliver innovative digital solutions centered around ROI for brands seeking growth through channels like Facebook and Google.
- Industry experience: Multiple industries
- Track record: 10+ years in service, large client retention rate, award-winning
- Services: Digital marketing | eCommerce marketing | Google Ads | Bing Ads
Pros and cons
Offers training for Google Ads and Facebook Ads
Award-winning marketing agency
Efficient with client communication during campaigns
Limited services mean you'll need to outsource work to multiple agencies
10
Digital marketing specialists | PPC | Social Ads
Brief overview
Sensters offers a comprehensive range of services that cater to the ever-evolving landscape of digital advertising, committed to measurable results through data-driven strategies, web analytics, and performance tracking.
Their access to additional resources makes them a reliable choice for clients with ambitious Facebook and eCommerce advertising goals.
Why we chose Sensters?
Leveraging in-depth analytics and performance tracking, Sensters develops integrated data-led digital strategies spanning media planning, web design, paid ads, and more to achieve measurable outcomes based on campaign objectives.
- Industry experience: Government, media
- Track record: Established track record dating back to 2017
- Services: Digital marketing | PPC | Social media ads
Pros and cons
Awarded Top Digital Marketing Agency by Yahoo Finance
Comprehensive service offering makes them a one-stop marketing partner
Clients may need to implement intricate project management processes
What does a full-service digital marketing agency do?
A full-service digital marketing agency is focused on user experience, mobile, social, data analytics, and promotional and advertising services. They manage any number of digital channels, including social media marketing, digital marketing strategy, public relations, and PPC marketing, among others.
Let's discuss some of a digital marketing agency's main offerings:
Content marketing
A content marketing agency would usually do three things:
- Content development: develop a content marketing strategy and a list of topics to write about for the next 3-6 months.
- Content writing: write various types of content for your blog, website, and social media pages. Blog content creation usually involves the use of effective SEO strategies as well as graphic design.
- Content management: manage the team of writers and editors who would bring your content from ideation to execution.
Search engine optimization
An SEO agency specializes in getting you more organic traffic from the biggest search engines like Google and Bing. Search engine optimization could include optimizing your on-page content, link building, digital PR, and developing a business content strategy.
Pro tip: SEO services can get pretty vague on paper, so make sure you know exactly how your SEO agency will optimize your ranking for each search query and how much traffic and SEO efforts they can bring to the table in the long term.
Social media marketing
Social media marketing services optimize channels, boost engagement, create/publish posts, and do video marketing and influencer collaborations. The goal is to increase online presence and organic traffic on platforms. It takes skill to make viral posts that bring qualified leads—success requires experience in generating engagement and quality content.
Email marketing
Your email list is the best way to keep track of your customer data and connect with your potential customers. An email marketing agency can help create a comprehensive list of email strategies to improve your open and click-through rates and increase your email revenue.
Site optimization
The best digital agencies would also help you improve your website. They would run data analytics to find areas of improvement, provide design services to help you make minor modifications to your site based on that data, or manage an entire website if needed.
Performance marketing
Digital marketing agencies run ads on social media, search engines, marketplaces, and publishers. Some work with boutique agencies focused on a specific channel like Google Ads. The scope of advertising services depends on budget, project size, and industry. Offerings include Facebook, Google, Apple, Amazon, and Pinterest ads.
Digital marketing strategy
Many business owners rush to fix ads, forgetting broader strategy. The issue may not be your campaigns but your overall online marketing approach. Building a better digital marketing strategy will help focus efforts on high-ROI areas. This could involve SWOT analysis, competitor review, or examining your digital footprint.
» Learn more with these best digital marketing books in 2024.
Graphic design services
A full-service agency usually has a design team with decades of experience that can offer design services to clients. This could include ad creatives for your social media advertising, banners for your PPC advertising, or branding collateral.
The difference between a digital marketing agency and a digital advertising company
A digital marketing agency offers a comprehensive suite of services aimed at enhancing a brand's online presence across various digital channels. They focus on strategies that include content creation, SEO, social media engagement, and website optimization to foster long-term growth and brand loyalty.
In contrast, a digital advertising company specializes primarily in paid promotional activities. Their expertise lies in managing ad campaigns on platforms such as Google, Facebook, and other digital marketplaces to achieve immediate visibility and conversion goals.
The difference between a digital marketing agency for small and big businesses
A digital marketing agency for small businesses typically offers more personalized services, focusing on local SEO, budget-friendly advertising campaigns, and grassroots social media efforts to ensure a high return on investment for limited budgets. They often provide flexible packages and hands-on support to nurture the business's growth from the ground up.
On the other hand, a digital marketing agency for big businesses usually manages larger-scale projects with expansive resources, utilizing advanced analytics, comprehensive multi-channel strategies, and extensive advertising budgets. Their focus lies in maintaining brand consistency across global markets, driving substantial traffic, and achieving significant brand visibility and engagement.
What is the standard budget for digital marketing?
The standard budget for digital marketing varies significantly based on the services required, the type of agency, and their level of expertise. Typically, businesses can expect to spend anywhere from $2000 to $5000 per month, but costs can be higher depending on the complexity and scope of the campaign.
For instance, a local business focusing primarily on SEO and social media management may incur lower costs compared to a large corporation investing in comprehensive strategies across multiple channels, including advanced analytics and extensive advertising efforts.
Additionally, agencies with a proven track record and specialized expertise may charge premium rates for their services. Therefore, businesses need to understand their specific goals and budget constraints to find an agency to deliver the desired results within their financial limits.
Questions to ask a top digital marketing agency before hiring
There are many factors to consider when searching for the perfect digital marketing agency. You will need answers to questions only the best agency can answer. Keep some of these questions in mind:
- Which digital marketing solutions do you offer?
- Which advertising services do you offer? PPC or display advertising? Social media advertising?
- How do you plan to grow our customer acquisition?
- What's your process for managing digital campaigns?
- Could you build us a custom strategy before beginning work on the project?
- Which channels do you specialize in? (direct marketing, search engine marketing, social media marketing, influencer marketing, PPC, etc.)
- Have you worked with similar companies in my industry?
- What's your workload? How many other digital marketing projects are you currently working on?
- How many digital marketing experts are going to help out with my account?
Hire the best digital marketing agency in 2024
Struggling to dedicate enough in-house time and expertise to grow through complex digital marketing strategies? Mayple's selective process identifies agencies to become invaluable extensions of your team. We thoroughly vet the leading digital marketing agencies, assess their strategic vision, technical expertise across key channels like paid ads and email, and proven ROI delivery.
This allows you to focus internally while partnering with world-class talent that has mastered the evolving array of digital marketing disciplines. Get the dedicated capabilities you need to meet your digital marketing goals.
Which is the top digital marketing agency?
K6 is Mayple's top overall agency, but we vet according to industry expertise and ratings. That means the right digital marketing agency for you might be different -- contact us and let us know what you need and we'll find a perfect match for you.
How much do digital marketing agencies charge for their services?
Digital marketing agencies charge for their services based on the scope and complexity of the project, typically ranging from $2000 to $5000 USD per month, but can be higher for more comprehensive campaigns and service packages.
Is it worth hiring a digital marketing agency?
Yes, hiring a digital marketing agency can be highly beneficial for businesses looking to enhance their online presence and drive growth through digital channels. These agencies bring specialized expertise, advanced tools and strategies, and industry insight that can help businesses achieve their goals more effectively and efficiently.
What are the best digital marketing agencies in the US?
The list of best digital marketing in the US depend on the specific needs and goals of your business. For instance, if you need local SEO an agency with expertise in that area would be ideal. If you are looking for an agency with more experience in running paid campaigns, then a different agency might be a better fit.
