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10 Best Digital Marketing Agencies For Legal In 2024

Unlock your online success with the top legal digital marketing pros. Discover tips on picking the best partner to boost your search rankings!

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By Christy Roberts
Janet Barben editor profile photo
Edited by Janet Barben

Published September 15, 2024.

A solid online presence is crucial for any business to succeed in today's competitive environment. Digital marketing agencies specializing in legal services can boost your firm’s visibility and connect you with potential clients through tailored strategies across various platforms. These experts can increase traffic to your site, generate quality leads, and enhance sales and revenue.

Working with a reputable agency can offer a considerable edge if you run a law firm and want to refine your digital marketing strategies. These experts have the necessary skills and tools to design and execute bespoke campaigns that align with your firm’s objectives. Whether it's search engine optimization (SEO), social media marketing, or content creation, a competent digital marketing agency can help you navigate the complexities of the legal market.



Our top picks



How we choose the best experts

Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:

  • Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
  • Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional. This is compared against their past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria, so we don’t miss anything.

Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:

  • A/B testing methodology

  • Account structure

  • Naming convention

  • Targeting approach

  • Shopping ads methodology

  • Attribution models

  • Revenue & ROAS

  • KPI's: CTR, CVR, CPA & more

  • Change-log

  • Funnel conversion rates



Top 5

1. Email Geniuses. - Best digital marketing agency overall.

2. The Inbox Club. - Best for medium enterprises.

3. Jarrang. - Best for lifecycle communications.

4. Mushbloom London DMA. - Best for tech projects.

5. KAMG. - Best for eCommerce growth.



Brief overview

Email Geniuses, led by founder and CEO Boris, is a specialized agency optimizing email and SMS marketing strategies. With a team of seasoned CRM professionals, it focuses on creating engaging campaigns that drive results. Its expertise spans best practices in email and SMS marketing, ensuring high deliverability and effective communication. Boris brings extensive experience in email marketing, having transformed engagement strategies for various clients. Under his leadership, Email Geniuses has successfully implemented innovative tactics to enhance email campaign performance.

Why we chose Email Geniuses

We chose Email Geniuses for its proven track record of revitalizing disengaged lists and pioneering effective email solutions. These skills demonstrate their capability to deliver impactful and sustainable marketing results. The agency excels in segmenting audiences and utilizing advanced technologies to boost open and click rates, significantly improving client engagement and conversion rates.

  • Budget: Up to $100k

  • Track record: Email Geniuses increased open rates to 35% and grew an email list from 1.2 million to 2.4 million. Its machine-learning strategies achieved click rates 10 times higher than average.

  • Industry focus: Technology, finance, social & community

Pros


  • Track record of improving deliverability and conversions
  • Expertise in email and SMS marketing strategies
  • Advanced technology utilization for effective campaign management

Cons


  • Not specified if they offer social media marketing services


Brief overview

The Inbox Club is a specialist email marketing agency based in Norwich, UK. It focuses solely on crafting engaging and effective email campaigns for its clients and offers a range of services, including newsletter creation, promotional campaigns, eCommerce automation, and lifecycle management. The Inbox Club aims to help businesses earn more from their email lists. The agency believes sending personal, meaningful emails is key to conversions. The team works closely with clients to understand their unique needs and create customized email strategies.

Why we chose The Inbox Club

We chose The Inbox Club for its data analysis and reporting to help clients track the performance of their campaigns. The agency uses advanced segmentation and automation techniques to ensure that each email reaches the right audience at the right time. The Inbox Club's team of email marketing experts is dedicated to staying up-to-date with the industry's latest trends and best practices. It's passionate about helping its clients achieve their goals and see accurate results from their email marketing efforts. For one client, the agency exceeded open rates of 56%, showcasing its effectiveness in driving engagement and revenue.

  • Budget: Up to $200k

  • Track record: The Inbox Club has achieved remarkable success, with click rates increasing by over 400% and like-for-like email revenue growing by 66%.

  • Industry focus: Art & entertainment, automotive, baby, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, technology, travel

Pros


  • Provides data analysis and reporting for campaign performance
  • Offers a range of email marketing services
  • Specializes exclusively in email marketing

Cons


  • Smaller team size compared to larger agencies


Brief overview

Jarrang is a specialized email marketing agency that delivers comprehensive solutions. The agency prides itself on its expertise in managing the entire email marketing process, from strategy development to deployment and reporting. By utilizing advanced tools and techniques, Jarrang aims to enhance the effectiveness of email campaigns, ensuring that clients can achieve their marketing goals efficiently.

Why we chose Jarrang

We chose Jarrang's for its expertise in email marketing. With a strong focus on customer lifecycle communications, Jarrang showcases its ability to craft targeted campaigns that resonate with audiences. Its commitment to accessibility and data-driven insights allows it to continually optimize email performance, ensuring clients receive measurable results from its marketing efforts.

  • Budget: Up to $100k

  • Track record: Jarrang's expertise in email marketing strategy and execution enabled them to deliver impressive results for clients like Motability Operations, including maintaining high open rates, improving deliverability, and integrating closely with internal teams.

  • Industry focus: Travel, art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports, outdoors & fitness, style & fashion, technology

Pros


  • Expertise in email marketing strategies and execution
  • Focus on customer lifecycle communications for targeted campaigns
  • Data-driven insights for continuous optimization of campaigns

Cons


  • A basic understanding of email marketing may be required


Brief overview

MushBloom specializes in copywriting, focusing on crafting compelling content that drives sales and engagement for its clients. With a team of ten professionals distributed across various time zones, MushBloom ensures it can provide support and services around the clock. The agency offers comprehensive services, including sales page creation, sales funnel development, email marketing, and direct-response copywriting. By emphasizing the importance of the customer journey, MushBloom designs tailored sales funnels that integrate ads, content, web pages, and emails to optimize marketing efforts.

Why we chose Mushbloom London DMA

We chose MushBloom for its clients' comprehensive, end-to-end copy creation solutions. The agency's core team of professionals, spread across various time zones, ensures that clients can receive support and services around the clock, making it a reliable partner for businesses of all sizes. Its holistic approach aims to convert website visitors into customers effectively. MushBloom has also been involved in innovative projects, including communication strategies for the first post-blockchain digital currency. This involvement showcases the agency's adaptability and commitment to staying at the forefront of marketing trends and technologies.

  • Budget: $500 - $100k

  • Track record: MushBloom brings over a decade of copywriting expertise with a global team, contributing to groundbreaking projects like the first post-blockchain digital currency

  • Industry focus: Real estate, finance, technology

Pros


  • A global team provides support across all time zones
  • A holistic approach to optimizing the customer journey
  • Experience with innovative projects in emerging technologies

Cons


  • It may not be suitable for highly regulated industries


Brief overview

KAMG, or Kas Andz Marketing Group, prides itself on blending creativity with analytical precision, treating its marketing strategies as both an art and a science. This dual approach allows KAMG to craft tailored solutions that resonate with clients and their target audiences. The KAMG team, often called "The Nerdy Team," specializes in data analysis, growth strategies, and network development. Its expertise in these areas enables the agency to address eCommerce businesses' unique challenges. KAMG aims to foster sustainable growth for its clients by focusing on data-driven insights.

Why we chose KAMG

We chose KAMG for standing out in the crowded field of digital marketing agencies due to its unique blend of creativity and analytical expertise. Additionally, KAMG brings a wealth of knowledge in data analysis, growth hacking, and network building. Its commitment to collaboration and understanding client goals further sets it apart, fostering a partnership that adapts to the ever-changing market landscape.

  • Budget: Up to $100k

  • Track record: KAMG has successfully improved client engagement and enhanced online visibility, leading to significant growth in sales performance for various eCommerce brands.

  • Industry focus: Style & fashion, health & wellness, technology, electronics, art & entertainment, finance, real estate, professional services, sports, outdoors & fitness, social & community

Pros


  • Provides data-driven insights for effective strategies
  • A unique blend of creativity and analytical expertise
  • Collaborative relationship with clients for tailored solutions

Cons


  • May not cater to non-eCommerce businesses


Brief overview

Intensify Now is a digital marketing agency specializing in driving growth for eCommerce businesses through advanced advertising strategies and conversion rate optimization. The agency maximizes client revenue by implementing data-driven approaches, systematically A/B testing ad campaigns, and optimizing conversion rates to ensure continuous improvement. The company offers expertise in managing Google Ads, Facebook Ads, and Microsoft Ads, tailoring each campaign to align with client goals. Its approach includes thorough analysis and strategic adjustments to enhance performance, ultimately leading to higher returns on ad spend and improved profitability for its clients.

Why we chose Intensify Now

Intensify Now stands out for its meticulous approach to digital advertising and conversion rate optimization. The agency's focus on CRO further enhances the effectiveness of its strategies, making it a valuable partner for businesses aiming to boost their online presence and profitability. Intensify Now achieved a 600% return on ad spend, drove a 200% revenue increase in six months,

  • Budget: Up to $500k

  • Track record: Intensify Now delivered a 7X growth in monthly revenue for clients.

  • Industry focus: Style & fashion, pets, finance, technology, travel, gaming, beauty, automotive, education

Pros


  • Systematic A/B testing for continuous campaign improvement
  • Expert in Google Ads, Facebook Ads, and Microsoft Ads
  • Strong focus on conversion rate optimization

Cons


  • Limited information on SEO services offered


Brief overview

HypeLife Brands is a full-service agency specializing in brand development and marketing. Founded in 2001, the agency has established itself as a trusted partner for B2C and D2C lifestyle startups and challenger brands seeking to engage the Millennial generation effectively. HypeLife Brands serves a carefully curated roster of clients across the United States. The agency's team of experts collaborates closely with each client to create customized solutions that align with their unique goals and target audience. HypeLife Brands' approach emphasizes the importance of storytelling and authenticity in brand building. The team crafts compelling narratives to foster genuine connections.

Why we chose HypeLife Brands

We chose HypeLife Brands for its deep understanding of brand development and marketing, particularly for lifestyle startups and challenger brands. The agency's commitment to crafting authentic narratives allows clients to connect meaningfully with their target audiences. The agency's ability to adapt and innovate in response to evolving market dynamics is complemented by a diverse team of experts dedicated to achieving measurable results. This blend of creativity and strategic execution positions HypeLife Brands as a preferred partner for businesses aiming to make a lasting impact in their respective industries.

  • Budget: Up to $1M+

  • Track record: HypeLife Brands has successfully managed an annual marketing budget exceeding $1.5 million while generating around 600 qualified leads monthly. Additionally, they played a pivotal role in helping secure a $37 million investment fund in 2022.

  • Industry focus: Technology, art & entertainment, automotive, beauty, finance, sports, outdoors & fitness

Pros


  • Innovatively adapts to market dynamics
  • Drives measurable results and ROI
  • Focuses on authentic storytelling for brand engagement

Cons


  • Initial engagement may require time for strategy development


Brief overview

SFL E-Commerce specializes in enhancing the performance and profitability of online retail businesses. The agency provides a comprehensive suite of services to boost conversion rates, average order value, and customer lifetime value. Focusing on these core areas helps brands build a solid foundation for scalable growth. With a reputation for transparency and reliability, SFL E-Commerce delivers strategic guidance calmly and calculatedly.

Why we chose Sfl E-Commerce

We chose SFL E-Commerce for its ability to navigate the complexities of restricted product advertising. Its innovative techniques and extensive experience enable it to execute compliant and impactful marketing campaigns on challenging platforms. This expertise, combined with its dedication to treating each client’s brand with care, makes SFL E-Commerce a standout choice for businesses looking to optimize their online presence.

  • Budget: Up to $1M+

  • Track record: SFL E-Commerce achieved over a 4:1 return on Facebook ads and improved customer lifetime value. They also scaled ad spending by 15-20% monthly.

  • Industry focus: Art & entertainment, automotive, baby, beauty, electronics, education, finance, food & drink, gaming, health & wellness, home & garden, nonprofit & government, pets, professional services, real estate, social & community, sports outdoors & fitness, style & fashion, technology, travel

Pros


  • Transparent and reliable strategic guidance tailored to client needs
  • Scales brands through effective ad campaigns
  • Boosts conversion rates and average order value

Cons


  • No details on partnerships with specific ad platforms or tools


Brief overview

Dakota Ridge Marketing (DRM) is a comprehensive marketing agency for B2B companies, offering services from branding and audience segmentation to campaign tactics and optimization. The company utilizes two integrated programs: one for establishing a strategic marketing foundation and another for implementing these strategies. This structured approach ensures cohesive and effective marketing efforts for its clients.

Why we chose Dakota Ridge Marketing

We chose Dakota Ridge Marketing because of its extensive support services, which offer clients a seamless experience, from creating marketing plans and martech stacks to executing strategies. Its diverse implementation capabilities, including website development, social media management, and omnichannel event tracking, provide a robust and adaptable marketing solution. This holistic approach and proven success in increasing engagement and driving leads made DRM the ideal choice.

  • Budget: $2k - $20k

  • Track record: Helped clients achieve a 266% monthly increase in website traffic 60% monthly sales increase, and created 25 deliverables to build a marketing strategy

  • Industry focus: Professional services, home & garden, technology, electronics

Pros


  • Integrated programs for strategy and implementation
  • Diverse capabilities in website development and social media management
  • Increases engagement and drives leads

Cons


  • Focus primarily on B2B, not B2C marketing


Brief overview

eMojo Digital Solutions specializes in crafting efficient and scalable strategies to grow your business. Dedicated to delivering measurable results, the agency focuses on critical areas such as Paid Channels, Conversion Rate Optimization (CRO), SEO, and Automation. eMojo's approach revolves around consistently tracking data and performance metrics to demonstrate a clear return on investment for its clients.

Why we chose eMojo Digital Marketing

We chose eMojo Digital Solutions for its comprehensive approach to driving business growth. Its dedication to crafting efficient and scalable strategies and a focus on consistently tracking data to demonstrate a clear return on investment made it an attractive choice. eMojo's track record of success is evident in its work with clients like Nili Lotan, a luxury fashion brand whose collections have been featured in top publications and accumulated a dedicated celebrity following. eMojo also achieved a 300% increase in leads for Ravello, drove 50% higher conversion rates for clients, and delivered a 40% boost in customer sales.

  • Budget: $200 - $1M+

  • Track record: A notable success story is their work with ZooZ, where they lowered the MQL cost by roughly 50% and doubled the number of MQLs generated while creating a beautiful new website that adheres to the brand's new guidelines.

  • Industry focus: Finance, professional service, real estate, social & community, sports, outdoors & fitness, style & fashion, technology, travel

Pros


  • Stays ahead of the digital marketing curve
  • Track record of driving growth for clients
  • Comprehensive digital marketing expertise across key disciplines

Cons


  • The scope of work may be limited to larger enterprise-level clients


Do I need to hire a digital marketing agency?

Hiring a digital marketing agency can be highly beneficial if you want to scale your business's online presence without expanding your in-house team. If your current marketing efforts are not meeting your goals, or you lack expertise in specific areas such as SEO, social media, or content creation, an agency can provide specialized knowledge and resources.

For instance, local SEO experts can attract traffic from searches within your immediate area. They can offer new strategies and technologies you might not currently use, leading to improved campaign performance, greater brand visibility, and increased sales.



What does a digital marketing agency do?

Professionals, like social media marketers, promote your company's products or services online. Its main goal is to drive traffic, generate leads, and increase sales for your business. Here are some key responsibilities of a digital marketer:

  • Strategic planning: The agency develops tailored marketing strategies based on your business goals.
  • SEO: SEO experts optimize your website to rank higher on search engine results pages.
  • Content creation: Skilled creators produce engaging content that attracts and retains your audience's interest.
  • Social media management: The agency handles your social media accounts to improve engagement and increase your followers.
  • PPC Advertising: Professionals manage your PPC campaigns to generate leads quickly.
  • Email marketing: Specialized experts design and send emails that target various segments of your market.
  • Analytics and reporting: The company provides detailed analytics to gauge the effectiveness of your marketing strategies and make data-driven decisions.


How to choose the best digital marketing agency for your business

Understand your needs

  • Identify your goals: Clearly define what you want to achieve with digital marketing, such as increasing brand awareness, boosting sales, or improving customer engagement.
  • Skills required: Determine which marketing skills your business lacks internally, such as SEO or social media expertise.

Evaluate potential agencies

  • Experience and track record: Look for agencies with a proven track record in your industry or similar-sized businesses.
  • Client testimonials and case studies: Check what past clients say about the agency to gauge their reputation and effectiveness.
  • Strategic approach: Ensure their marketing philosophy and methods align with your business values and goals.

Consider practical aspects

  • Communication style: Choose an agency that communicates clearly and aligns with your preferred style.
  • Transparency: Opt for agencies that are transparent about their processes and pricing.
  • Budget: Ensure the agency's services fit your budget while offering good value for your investment.


Legal companies in the U.S. require specialized marketing services to navigate the unique challenges and regulations of the legal industry. Top services include:

  • Website design and development: Creating a professional website that is easy to navigate and compliant with ADA standards.
  • SEO: Ensuring high visibility in search engine results, particularly for local and practice-specific keywords.
  • Content marketing: Producing informative content that highlights expertise in specific areas of law.
  • PPC advertising: Implementing targeted ads to generate leads quickly.
  • Social media management: Engaging with clients and the community on platforms suited to professional services like LinkedIn.
  • Reputation management: Monitoring and managing online reviews and feedback.
  • Email marketing: Keeping in touch with clients and prospects through regular newsletters and updates.


Digital marketing is crucial for your legal firm to stay competitive in a saturated market. A robust digital presence can help to:

Increase visibility

Being easy to find online is essential for attracting new clients.

Establish authority

High-quality content and a professional website help to establish your firm as an expert.

Engage with clients

Digital tools provide platforms for interaction and engagement, building trust and loyalty with current and prospective clients.

Monitor reputation

Your online reputation management is critical for maintaining a positive public perception.

Track performance and ROI

Digital marketing can provide you with measurable results, allowing for better strategic decisions based on data.




FAQs

Why is digital marketing important for law firms?

Digital marketing can help them reach potential clients searching online for legal services. It increases their visibility and credibility, allows them to compete with other firms, and allows them to target specific cases or clients through tailored campaigns. This type of marketing is crucial for building a solid online presence and attracting more clients.

Do law firms need SEO?

Yes, law firms need SEO to improve their website's visibility on search engines like Google. SEO helps ensure that a firm's site appears higher in search results when potential clients search for relevant legal services, which increases the likelihood of attracting new clients.

How much should a law firm spend on marketing?

A law firm typically allocates 2-10% of its revenue to marketing, depending on its size, market competition, and growth goals. For many firms, investing in digital marketing is becoming increasingly important as more people search online for legal services.

Do law firms use email marketing?

Yes, many law firms use email marketing to communicate with current and potential clients. They can share legal updates, firm news, and articles that may interest clients, helping to keep the firm top-of-mind and build stronger relationships.

Do law firms need marketers?

Yes, law firms benefit from having marketers either on staff or through a partnership with a marketing agency. Marketers can help develop strategies to reach and engage potential clients, manage the firm’s brand and reputation online, and track the effectiveness of marketing campaigns.

What's the best type of online advertising for law firms?

The best type of online advertising for law firms often includes PPC campaigns, particularly on search engines. This allows firms to appear prominently in search results when potential clients actively seek legal services, making it a highly targeted and effective marketing strategy.

What social media do lawyers use most?

Lawyers most commonly use LinkedIn for professional networking and to share their expertise. However, platforms like Facebook and Twitter are also used to engage with the community, share firm news, and publish informative content that can help attract potential clients.

Is legal marketing hard?

Legal marketing can be challenging due to the competitive nature of the legal industry and the specific regulations that govern advertising for law firms. Marketers must be creative yet cautious to respect ethical guidelines while effectively reaching and engaging potential clients.




Hire a digital marketing agency with data-backed results

Finding the right digital marketing agency can be tiresome, and that's where Mayple steps in, offering a smart solution by connecting you with proven digital marketing agencies. Their dedication to improving your online presence and increasing customer engagement lands them the title of best digital marketing agency with us.

Email Geniuses optimizes email and SMS marketing with a seasoned team that crafts engaging campaigns to drive results. The Inbox Club specializes in creating effective email campaigns through services like newsletter creation and eCommerce automation, emphasizing personalized, meaningful emails to boost conversions. Jarrang provides comprehensive email marketing solutions, managing the entire process from strategy to reporting, using advanced tools to improve campaign effectiveness and help clients achieve their marketing goals efficiently.

None of the above seems like the right fit? Not to worry. With Mayple, you’ll find the perfect match for your business needs by harnessing the power of AI. Just because someone’s a marketing expert doesn’t mean they’re right for your brand. Our AI algorithm uses multiple data sources and matching factors to ensure the experts you work with are the perfect fit to help you grow and scale. Exponential business growth is just one call away!